Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Vol. 2 No. 3 (2024): April 2024

Upaya Meningkatkan Penjualan UMKM Kuliner Di Desa Krembung Dengan Implementasi Pemasaran Digital Melalui Platform Instagram

Arke, Nadya Ramadhani (Unknown)
Hasanah, Rofidatul (Unknown)
Sari, Dewa Ayu Made Dearwita (Unknown)
Sagala, Maria Tania Agustia (Unknown)
Sani, Sani (Unknown)
Puspitawati, Ika Nawang (Unknown)



Article Info

Publish Date
29 Apr 2024

Abstract

Micro Small to Medium Enterprises (MSMEs) are one of the economic pillars of society in Indonesia. Most people choose MSMEs as their livelihood because of the relatively small capital and fast results. In Krembung Village, many MSMEs have been established in various fields, including culinary, fashion, services, and many more. However, most of the culinary sector still uses conventional marketing. This marketing is considered less effective in this digital era. The method of non KKN T MBKM in this service is by observing MSMEs, creating Instagram accounts and banners, as well as digital marketing training. The result of implementing this service is that culinary MSMEs understand digital marketing and promotions and get an increase in sales after implementing this digitalization.

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Journal Info

Abbrev

madani

Publisher

Subject

Other

Description

Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan yang diterbitkan Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Internasional Batam adalah peer-reviewed journal yang memuat artikel – artikel ilmiah dari berbagai disiplin ilmu yang diambil dalam berbagai aktivitas ...