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All Journal Jurnal Pengbdian Teknik Mesin Jurnal Ekonomi dan Bisnis Islam (JEBI) Journal of Accounting Inquiry Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Hasanah, Rofidatul
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Humanities Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Upaya Meningkatkan Penjualan UMKM Kuliner Di Desa Krembung Dengan Implementasi Pemasaran Digital Melalui Platform Instagram Arke, Nadya Ramadhani; Hasanah, Rofidatul; Sari, Dewa Ayu Made Dearwita; Sagala, Maria Tania Agustia; Sani, Sani; Puspitawati, Ika Nawang
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 3 (2024): April 2024
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro Small to Medium Enterprises (MSMEs) are one of the economic pillars of society in Indonesia. Most people choose MSMEs as their livelihood because of the relatively small capital and fast results. In Krembung Village, many MSMEs have been established in various fields, including culinary, fashion, services, and many more. However, most of the culinary sector still uses conventional marketing. This marketing is considered less effective in this digital era. The method of non KKN T MBKM in this service is by observing MSMEs, creating Instagram accounts and banners, as well as digital marketing training. The result of implementing this service is that culinary MSMEs understand digital marketing and promotions and get an increase in sales after implementing this digitalization.
Tranformasi UMKM Desa Melalui Teknologi Digital dan Praktik Akuntansi Hasanah, Rofidatul
Jurnal Ekonomi dan Bisnis Islam (JEBI) Vol. 4 No. 2 (2024): September
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAMMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jebi.v4i2.3254

Abstract

Penelitian ini merupakan penelitian yang berbasis pengabdian (pendampingan) menggunakan metode Participatory Action Reserach atau PAR. Penelitian ini bertujuan untuk menganalisis bagaimana pelaku UMKM di desa Sumberejo kecamatan Ambulu dalam aspek pemasaran dan pencatatan keuangannya serta lebih lanjut melakukan pendampingan selama tiga bulan untuk memberikan pelatihan dan pendampingan terstruktur mengenai teknologi digital dan praktik akuntansi untuk meingkatkan penjualan dan pengelolaan keuangan pada UMKM. Hasil dari penelitian ini menunjukkan bahwa pelaku UMKM ada yang masih mengalami kendala dalam pemandaatan teknologi digital dalam pemasarannya. Begitupun dengan praktik akuntansi, beberapa UMKM belum memiliki catatan keuangan terhadap operasional usahanya. Sehingga beberapa UMKM mengalami kesulitan dalam penerapan digitalisasi akuntansi. Pendam. Sehingga pelatihan dilakukan untuk meningkatkan ketertarikan, kapasitas, dan kemampuan pelaku UMKM dalam hal pemasaran digital dan praktik akuntansi khususnya digitalisasi akuntansi. Setelah pelatihan dan pendampingan diberikan, setidaknya pelaku UMKM memiliki kesadaran pemanfaat teknologi digital dan beberapa sudah mampu menerapkannya.
An Analysis of Mosque Financial Transparency through Announcement of Infaqand Sodaqohwith Mosque Toa at Friday Prayers Hasanah, Rofidatul; Farid, Achmad
Journal of Accounting Inquiry Vol. 3 No. 2 (2024)
Publisher : Faculty of Islamic Economics and Business, State Islamic University Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jai.2024.3.2.084-093

Abstract

Purpose: to analyse mosque financial transparency practices focusing on announcing the receipt and use of infaq and sadaqah to Friday prayer congregations using mosque toa. Methodology: This research uses a type of qualitative method with a descriptive approach to explore and understand the practice of mosque financial transparency through the announcement of infaq and sadaqah to Friday prayer congregations at the Jami' Al Huda Mosque Banjarejo Gunungsari District Umbulsari Jember Regency. Data were collected through participant observation, in-depth interviews, and document analysis. Findings: This practice of announcing management and infaq and sadaqah not only increases the accountability of mosque administrators but also strengthens the congregation's trust in fund management, which is carried out openly and clearly. Apart from building trust, financial report announcements also positively impact congregational solidarity. Congregants feel more involved and have a sense of shared responsibility, reflected in increased financial contributions and participation in religious activities. However, challenges such as time constraints were noted.  Novelty: This study contributes to the literature by explicitly examining the role of sound reinforcement or toa in increasing mosque financial transparency and cultural factors in encouraging financial transparency.
Upaya Meningkatkan Penjualan UMKM Kuliner Di Desa Krembung Dengan Implementasi Pemasaran Digital Melalui Platform Instagram Arke, Nadya Ramadhani; Hasanah, Rofidatul; Sari, Dewa Ayu Made Dearwita; Sagala, Maria Tania Agustia; Sani, Sani; Puspitawati, Ika Nawang
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 3 (2024): April 2024
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v2i3.8993

Abstract

Micro Small to Medium Enterprises (MSMEs) are one of the economic pillars of society in Indonesia. Most people choose MSMEs as their livelihood because of the relatively small capital and fast results. In Krembung Village, many MSMEs have been established in various fields, including culinary, fashion, services, and many more. However, most of the culinary sector still uses conventional marketing. This marketing is considered less effective in this digital era. The method of non KKN T MBKM in this service is by observing MSMEs, creating Instagram accounts and banners, as well as digital marketing training. The result of implementing this service is that culinary MSMEs understand digital marketing and promotions and get an increase in sales after implementing this digitalization.
Budidaya Tanaman dengan Memanfaatkann Lahan Sempit di Dusun Krembung Menggunakan Teknologi Hidroponik Sistem Sumbu (Wick System) Hasanah, Rofidatul
abdimesin Vol. 5 No. 1 (2025): Abdi-mesin
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/abdimesin.v5i1.109

Abstract

Teknologi di bidang pertanian berkembang semakin pesat setiap tahunnya, sehingga masyarakat, terutama petani, mejadi kurang maksimal dalam pemanfaatan kemajuan teknologi dan tidak mendapatkan manfaat yang optimal dari kegiatan usahanya. Salah satu teknologi yang harus dipopulerkan adalah hidroponik. Hal ini dikarenakan agribisinis tradisional semakin tidak bersaing akibat semakin berkurangnya lahan tanaman dan meningkatnya harga tanah sebagai akibat dari masuknya banyak industri dan penyedia jasa. Teknik budidaya farming dengan salah satu opsi untuk masyarakat yang memiliki lahan dan kebun yang terbatas adalah hidroponik untuk menjadi sumber pendapatan yang cukup. Hidroponik adalah teknik menanam tanaman dengan menggunakan media selain tanah, seperti Styrofoam, serpihan kayu, serabut kelapa, kerikil, pasir, dan batu apung. Ini karena aliran dan penambahan nutrisi, air, dan oksigen melalui media dapat menggantikan peran tanah sebagai pengantar nutrisi dan media tumbuh akar tanaman.
Co-Authors Achmad Farid Arke, Nadya Ramadhani Ika Nawang Puspitawati Sagala, Maria Tania Agustia SANI SANI Sari, Dewa Ayu Made Dearwita