Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Sagala, Maria Tania Agustia
Unknown Affiliation
Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Upaya Meningkatkan Penjualan UMKM Kuliner Di Desa Krembung Dengan Implementasi Pemasaran Digital Melalui Platform Instagram Arke, Nadya Ramadhani; Hasanah, Rofidatul; Sari, Dewa Ayu Made Dearwita; Sagala, Maria Tania Agustia; Sani, Sani; Puspitawati, Ika Nawang
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 3 (2024): April 2024
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro Small to Medium Enterprises (MSMEs) are one of the economic pillars of society in Indonesia. Most people choose MSMEs as their livelihood because of the relatively small capital and fast results. In Krembung Village, many MSMEs have been established in various fields, including culinary, fashion, services, and many more. However, most of the culinary sector still uses conventional marketing. This marketing is considered less effective in this digital era. The method of non KKN T MBKM in this service is by observing MSMEs, creating Instagram accounts and banners, as well as digital marketing training. The result of implementing this service is that culinary MSMEs understand digital marketing and promotions and get an increase in sales after implementing this digitalization.
Upaya Meningkatkan Penjualan UMKM Kuliner Di Desa Krembung Dengan Implementasi Pemasaran Digital Melalui Platform Instagram Arke, Nadya Ramadhani; Hasanah, Rofidatul; Sari, Dewa Ayu Made Dearwita; Sagala, Maria Tania Agustia; Sani, Sani; Puspitawati, Ika Nawang
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 3 (2024): April 2024
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v2i3.8993

Abstract

Micro Small to Medium Enterprises (MSMEs) are one of the economic pillars of society in Indonesia. Most people choose MSMEs as their livelihood because of the relatively small capital and fast results. In Krembung Village, many MSMEs have been established in various fields, including culinary, fashion, services, and many more. However, most of the culinary sector still uses conventional marketing. This marketing is considered less effective in this digital era. The method of non KKN T MBKM in this service is by observing MSMEs, creating Instagram accounts and banners, as well as digital marketing training. The result of implementing this service is that culinary MSMEs understand digital marketing and promotions and get an increase in sales after implementing this digitalization.
Co-Authors Arke, Nadya Ramadhani Hasanah, Rofidatul Ika Nawang Puspitawati SANI SANI Sari, Dewa Ayu Made Dearwita