Jurnal Ilmiah Wahana Pendidikan
Vol 9 No 23 (2023): Jurnal Ilmiah Wahana Pendidikan

Pengaruh Terpaan Iklan Instagram Ads @scarlett_whitening Terhadap Minat Beli Produk Scarlett Whitening

Putri, Adinda (Unknown)
Lubis, Fardiah Oktariani (Unknown)
Nurkinan, Nurkinan (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

The study entitled "The Effect of Instagram Ads Exposure @scarlett_whitening on Interest in Buying Scarlett Whitening Products" aims to determine and measure Instagram ad exposure @scarlett_whitening to the intention to buy Scarlett Whitening products. This study uses the uses and gratification theory, using quantitative methods with an explanatory approach. The population of this research is followers of the Instagram account @scarlett_whitening. The data collection method used is a questionnaire. Based on the normality test, simple linear regression test, hypothesis test (t), and test the coefficient of determination that exposure to Instagram ads @scarlett_whitening has a significant effect on the intention to buy Scarlett Whitening products.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...