Soshum: Jurnal Sosial dan Humaniora
Vol. 14 No. 2 (2024): July 2024

Enhancing Community Economy through Jollong Gardens: A Local Heritage and Ecotourism Strategy

Anisa Nur Hidayah (Unknown)
Kusumantoro (Unknown)
Rachmadi, Moch Faizal (Unknown)



Article Info

Publish Date
31 Jul 2024

Abstract

Agrotourism in Indonesia plays a crucial role in enhancing community economic inclusiveness by providing employment and empowerment opportunities. Jollong Gardens Agrotourism, a notable destination in Pati Regency, Central Java, serves as the focal point of this study. The research aims to: 1) Assess tourism management capacity in Pati Regency, 2) Analyze the sustainable integration of the tourism sector, and 3) Develop a strategy for Jollong Gardens Agrotourism based on local heritage and ecotourism to boost community economic inclusiveness. Using a mixed-methods approach, the study combines descriptive qualitative analysis with the Analytic Network Process (ANP) for quantitative analysis, utilizing both primary and secondary data. The findings indicate a need to improve human resource quality to optimize tourism contributions, highlight the importance of stakeholder synergy with a high contribution value of 0.16584, and prioritize enhancing human resource quality and competency for Jollong Gardens Agrotourism with a value of 0.36710.

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Journal Info

Abbrev

SOSHUM

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope Soshum: Jurnal Sosial dan Humaniora aims to develop itself as a pioneer journal for the social sciences with a focus on emerging issues pertaining to the social and behavioural sciences as well as humanities. Areas relevant to the scopes of the journal include Social Sciences, ...