Jurnal Kreasi Rakyat
Vol. 2 No. 2 (2024): May - July

SIKAP TERHADAP FASHION YANG SUSTAINABLE MEMPENGARUHI NIAT MEMBELI

Susanti (Unknown)
Malahayati (Unknown)
Nurfiani (Unknown)

Article Info

Publish Date
31 May 2024

Abstract

This research aims to determine the factors influencing the intention to purchase ethical fashion with the variables sustainability, awareness, and trust. This research was conducted in Banda Aceh while distributing the questionnaire online by Google Form. This research uses a quantitative approach, using SPSS 25 statistical equipment with a sample of 107 respondents. The data analysis technique in this research uses multiple linear regression analysis. The research results show that sustainable, awareness, and trust variables influence purchasing intention.

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Journal Info
Jurnal Kreasi Rakyat
Website

Abbrev

jkr

Publisher

PT. Pusat Kreasi Rakyat

Subject

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Jurnal Kreasi Rakyat (JKR) is published regularly every 3 (three) months, and begins its first issue in February 2023. The scope of the study includes: Economics; Management; Finance and Accounting; Entrepreneurship; Social and Cultural; Appropriate Technology; Education; Politics and Law; ...