Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang

Lidya Mutiara Hutasoit
Lenti Susanna Saragih
Dany Ajar Baskoro

Student Scientific Creativity Journal
Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal

This research aims to determine the influence of marketing communication on business success at the Seroja Perawang Grocery Store. The research method used is a descriptive method with a qualitative approach. Data collection techniques are carried out through interviews, observation and documentation. The research results show that marketing communication has a significant influence on business success at the Seroja Perawang Grocery Store. This is proven by increased sales, brand awareness and customer loyalty after implementing an integrated marketing communications strategy.