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All Journal Student Scientific Creativity Journal Akuntansi: Jurnal Riset Ilmu Akuntansi
lidya Mutiara Hutasoit
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Pemasaran Dalam Era Digital : Tantangan Dan Peluang Allya Ega Annisa Hutauruk; Selvia Santa Maria Siallagan; lidya Mutiara Hutasoit; Aurora Elise Putriku; Lenti Susana Saragih
Akuntansi Vol. 3 No. 2 (2024): Juni: Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i2.1988

Abstract

Marketing in the digital era has presented new challenges and opportunities for marketing practitioners. These challenges include managing complex consumer data, increasingly fierce competition in the digital realm, and rapid changes in consumer behavior. However, amidst these challenges there are also opportunities to optimize the use of technology and digital platforms to increase marketing effectiveness, expand market reach and strengthen interactions with consumers. This article will discuss several key challenges faced by marketing practitioners in the digital era as well as opportunities that can be utilized to overcome these challenges.
Pengaruh Komunikasi Pemasaran Dalam Kesuksesan Bisnis di Toko Kelontong Seroja Perawang Lidya Mutiara Hutasoit; Lenti Susanna Saragih; Dany Ajar Baskoro
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3559

Abstract

This research aims to determine the influence of marketing communication on business success at the Seroja Perawang Grocery Store. The research method used is a descriptive method with a qualitative approach. Data collection techniques are carried out through interviews, observation and documentation. The research results show that marketing communication has a significant influence on business success at the Seroja Perawang Grocery Store. This is proven by increased sales, brand awareness and customer loyalty after implementing an integrated marketing communications strategy.
Analisis Pemasaran Dalam Era Digital : Tantangan Dan Peluang Allya Ega Annisa Hutauruk; Selvia Santa Maria Siallagan; lidya Mutiara Hutasoit; Aurora Elise Putriku; Lenti Susana Saragih
Akuntansi Vol. 3 No. 2 (2024): Juni: Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i2.1988

Abstract

Marketing in the digital era has presented new challenges and opportunities for marketing practitioners. These challenges include managing complex consumer data, increasingly fierce competition in the digital realm, and rapid changes in consumer behavior. However, amidst these challenges there are also opportunities to optimize the use of technology and digital platforms to increase marketing effectiveness, expand market reach and strengthen interactions with consumers. This article will discuss several key challenges faced by marketing practitioners in the digital era as well as opportunities that can be utilized to overcome these challenges.
Co-Authors Allya Ega Annisa Hutauruk Aurora Elise Putriku Danny Ajar Baskoro Lenti Susana Saragih Lenti Susanna Saragih Selvia Santa Maria Siallagan