Jurnal Pajak dan Analisis Ekonomi Syariah
Vol. 1 No. 3 (2024): Juli : Jurnal Pajak dan Analisis Ekonomi Syariah

Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Pada E-Commerce Lazada Indonesia

Siti Anisa Oktaviani (Unknown)
Lisa Dwinar (Unknown)
Nurul Fadilah Lola Santika (Unknown)
Siti Hafsiah (Unknown)
Muthi Kamila (Unknown)
Muhammad Nadzim (Unknown)
Indah Nur Aliza (Unknown)
Kurniawati Mulyanti (Unknown)

Article Info

Publish Date
15 Jul 2024

Abstract

This research was conducted with the aim of finding out the influence of promotions and Brand Image on purchasing decisions in Lazada Indonesia e-commerce. The method in this research uses a quantitative method, which means a research process that uses numbers as a tool to analyze Lazada Indonesia purchasing decisions. The type of research in this research uses verification research, namely research that explains cause and effect relationships. The population in this research is all consumers who make purchases at Lazada Indonesia using questionnaire distribution techniques. Brand Image has a positive and significant influence on purchasing decisions on Lazada Indonesia e-commerce.      

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Journal Info
Jurnal Pajak dan Analisis Ekonomi Syariah
Website

Abbrev

JPAES

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Pajak dan Analisis Ekonomi Syariah (JPAES) merupakan jurnal yang dikhususkan untuk publikasi artikel ilmiah yang diterbitkan oleh Asosiasi Riset Ekonomi dan Akuntansi Indonesia. Jurnal ini terbit 4 kali dalam setahun yaitu pada bulan Januari, April, Juli, dan Oktober. Misi Jurnal Pajak dan ...