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All Journal Jurnal Pajak dan Analisis Ekonomi Syariah
Muthi Kamila
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Economics, Econometrics & Finance Other

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Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Pada E-Commerce Lazada Indonesia Siti Anisa Oktaviani; Lisa Dwinar; Nurul Fadilah Lola Santika; Siti Hafsiah; Muthi Kamila; Muhammad Nadzim; Indah Nur Aliza; Kurniawati Mulyanti
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 1 No. 3 (2024): Juli : Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v1i3.335

Abstract

This research was conducted with the aim of finding out the influence of promotions and Brand Image on purchasing decisions in Lazada Indonesia e-commerce. The method in this research uses a quantitative method, which means a research process that uses numbers as a tool to analyze Lazada Indonesia purchasing decisions. The type of research in this research uses verification research, namely research that explains cause and effect relationships. The population in this research is all consumers who make purchases at Lazada Indonesia using questionnaire distribution techniques. Brand Image has a positive and significant influence on purchasing decisions on Lazada Indonesia e-commerce.      
Co-Authors Indah Nur Aliza Kurniawati Mulyanti Lisa Dwinar Muhammad Nadzim Nurul Fadilah Lola Santika Siti Anisa Oktaviani Siti Hafsiah