International Journal of Ethno-Sciences and Education Research
Vol 4, No 3 (2024)

Strategic Transformation at PT Bank Central Asia Tbk: Lessons in Market Adaptation and Leadership

Yuningsih, Siti Hadiaty (Unknown)
Saputra, Moch Panji Agung (Unknown)
Halim, Nurfadhlina Abdul (Unknown)

Article Info

Publish Date
29 Jul 2024

Abstract

This paper provides an in-depth analysis of strategic management practices employed by PT Bank Central Asia Tbk (BCA), one of Indonesia's leading banks. The study investigates BCA's strategic initiatives across multiple dimensions including organizational strategy, competitive positioning, customer service enhancement, digital transformation, and sustainability efforts. Through a strategic management lens, the analysis examines how BCA has navigated challenges and capitalized on opportunities in the dynamic banking landscape of Indonesia. Key strategic decisions, such as market segmentation, product innovation, and technology adoption, are explored to understand their impact on BCA's market leadership and financial performance. Additionally, the paper discusses the role of corporate governance and leadership in driving BCA's strategic objectives forward.

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Journal Info
International Journal of Ethno-Sciences and Education Research
Website

Abbrev

ijeer

Publisher

Research Collaborations Community

Subject

Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Transportation Other

Description

Ethno-science is as an attempt "to recast what serves as science to others, their practice of taking care of themselves and their bodies, their botanical knowledge, but also the form of their classification, making connections, etc. Educational research is a systematic attempt to gain a better ...