<![CDATA[This research aims to analyze the influence of attitude, subjective norms and perceived behavior control on purchase intentions for Hannochs LED lighting products. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents in this research were 140 respondents in the form of lecturers and employees at Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that partially Attitude has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Subjective Norms have a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Partially Perceived Behavior Control has a positive and significant effect on Intention to Purchase Hannochs LED Lighting Products. Simultaneously shows that Attitude, Subjective Norms, and Perceived Behavior Control Influence Intention to Purchase Hannochs LED Lighting Products]]>
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