INDUSTRI BERBASIS SINGKONG DI DESA CITATAH, KECAMATAN CIPATAT, KABUPATEN BANDUNG BARAT

Dian Sepiati
Siska Siska
Febby Fitri Yolanda
Rizki Oktaviandra
Resma Yani
Agusti Handoko
Widya Meisya Hardin
Popy Ariani
Ananta Wijaya
Bima Aulia Fikri
Sri Mariya

JURNAL BUANA
Vol 4 No 5 (2020)

Peuyeum is a special food in West Java regency whose main raw material is cassava. Citatah Village is one of the villages in West Bandung regency which is the center of cassava peuyeum processing. Data obtained from interviews, observations and questionnaires. The method used in this research is quantitative descriptive method by describing the findings in the field. Both by using storytelling and visual thinking techniques, then depicting using a canvas model to illustrate the overall business of the Peuyem Industry. The result is that there is no innovation in processing peuyeum into other products that have a higher selling value.