Economica: Journal of Economic and Economic Education
Vol 13, No 1 (2024): Economica: Journal Of Economic And Economic Education

FACTORS AFFECTING BEHAVIORAL INTENTION TO USE MOBILE BANKING SERVICES

Amelia, Mona (Unknown)
Ronald, Jimi (Unknown)
Syamra, Yesmira (Unknown)
Pratama, Indra Mulia (Unknown)
Putri, Yosi Eka (Unknown)



Article Info

Publish Date
22 Nov 2024

Abstract

Our research aims to reveal factors that are considered effective in influencing intentions to use mobile banking services, especially those owned and managed by Bank Nagari Padang Main Branch. In our research, the population used was all customers who saved at Bank Nagari Main Branch in Padang, while the samples were 100 customers who had saved through Bank Nagari Main Branch for more than a year and were over 17 years old. The data collection stage was carried out by a survey, namely by distributing questionnaires directly to target respondents who met predetermined criteria. The analytical method used is multiple linear regression (OLS) and t-statistical testing. In accordance with the results of hypothesis testing, we found that three dimensions of the Unified Theory of Acceptance and Use of Technology (UTAUT), namely performance expectancy, effort expectancy and social influence, have a positive and significant effect on the intention to use Bank Nagari's mobile banking services, while the other dimension is Facilitating conditions do not have a significant influence on customers' intentions to use Bank Nagari's mobile banking services. Thus, it can be concluded that the hope of obtaining maximum benefits, the ease of operating procedures for technology-based devices, as well as the large influence of the social environment have an important role in shaping the intentions of Bank Nagari Padang Main Branch customers to use mobile banking services.

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Journal Info

Abbrev

economica

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Economica: Journal Of Economic And Economic Education, sebuah jurnal internasional elektronik, menyediakan forum untuk menerbitkan artikel penelitian asli, artikel ulasan dari pakar yang diundang, dan berita teknologi baru yang terkait dengan Riset ekonomi dan Riset pendidikan ekonomi. Jurnal ini ...