Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember
Vol 1 No 2 (2022): Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember

LITERASI DIGITAL SEBAGAI PENGUATAN BARGAINING POSITION PRODUK KREATIF DALAM PEMBERDAYAAN KELOMPOK PEREMPUAN “MOSS 1”

Indah Ibanah (Program Studi Agribisnis Fakultas Pertanian Universitas Jember)
Rizky Yanuarti (Program Studi Agribisnis Fakultas Pertanian Universitas Jember)
Lenny Luthfiyah (Program Studi Penyuluhan Pertanian Fakultas Pertanian Universitas Jember)
Laily Mutmainnah (Program Studi Ilmu Tanah Fakultas Pertanian Universitas Jember)



Article Info

Publish Date
16 Dec 2022

Abstract

Mother School Sumbersari (MOSS) 1 is an assisted group of Kantor urusan Agama (KUA) dan Penyuluh Sumbersari in Sumbersari district, Jember Regency. MOSS 1 studies about entrepreneurship as one of their’s activities. The member of MOSS 1 produce food and beverage products during routine events and sell the product by whatsapp. Another activites carried out such as knitting, make a bead and creating another product. MOSS 1 have problems with product marketing and branding. Therefore, the aims of this community service activities are training in making-digital brochures and stengthening branding. The methode used are (1) counseling, (2) training, (3) discussion, and (4) evaluation. The results are counseling activities discussing about the importance of digital marketing and branding, brands and logos. The selected training activity is making online brochures. It’s caused the member’s posts on social media are considered as spam, specifically on whatsapp. Online brochures that have been made can be found at the following link https://imooji.com/stage/v5/29NEB/94817. Strengthening the branding of business product is considered very important based on the results of discussion and evaluation. Strengthening creative product business management in MOSS 1 can be used as a recommendation for further PkM activities.

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Journal Info

Abbrev

JPM

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Hasil Pengabdian Kepada Masyarakat Universitas Jember (JPM)merupakan media ilmiah yang dikelola oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Jember, memuat artikel hasil pengabdian kepada masyarakat. JPMUNEJ diterbitkan setahun dua kali, yaitu pada bulan Juni ...