Jurnal Pengabdian Masyarakat Bestari (JPMB)
Vol. 3 No. 12 (2024): December 2024

How Can Small Culinary Businesses in Pedalangan Village, Banyumanik, Semarang Utilize Instagram to Grow?

Saptianing, Saptianing (Unknown)
Astuti, Rif’ah Dwi (Unknown)
Setiawan, Andi (Unknown)
Luthfia, Irin Mirrah (Unknown)
Wibowo, Bagus Yunianto (Unknown)

Article Info

Publish Date
20 Dec 2024

Abstract

The empowerment of women is a fundamental driver of economic growth and sustainable development. When women engage in business, they create more opportunities for a better life for their families. One way home-based businesses can market themselves is through social media, which is a form of online marketing that uses the Instagram platform. The main objective of this community service team is to help a group of mothers start a home business making various culinary delights in Pedalangan, Banyumanik, Semarang. Secondly, we assisted the moms' culinary business in Pedalangan in creating their own Instagram account.

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Journal Info
Jurnal Pengabdian Masyarakat Bestari (JPMB)
Website

Abbrev

jpmb

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

Description

Jurnal Pengabdian Masyarakat Bestari (JPMB) diterbitkan oleh Formosa Publisher . JPMB Berisi laporan atau artikel pengabdian terkait penerapan ilmu teknologi komunikasi, pendidikan, kewirausahaan, bisnis, budaya dan seni dalam pemberdayaan masyarakat. Jurnal Pengabdian Masyarakat Bestari (JPMB) ...