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All Journal Admisi dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Community Development Journal: Jurnal Pengabdian Masyarakat Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat Bestari (JPMB) Asian Journal of Community Services (AJCS) Technopreneurship and Educational Development Review (TENDER) International Journal of Education, Vocational and Social Science Jurnal Pengabdian Masyarakat Inovasi Indonesia
Bagus Yunianto Wibowo, Bagus Yunianto
Program Studi Sistem Informasi Fakultas Teknologi Informasi UNIVERSITAS STIKUBANK SEMARANG
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Analysis of Chatime Customer Loyalty through Customer Experience and Perceived Quality with Brand Reputation as Intervening Variable Wibowo, Bagus Yunianto
Admisi dan Bisnis Vol 22, No 1 (2021): PEBRUARI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i1.2488

Abstract

This research was conducted to determine consumer loyalty or customer loyalty of chatime outlets through customer experience and perceived quality with brand reputation as an intervening variable during the Covid-19 pandemic. Respondents in this study were visitors to chatime outlets from students and workers in Semarang city with a sample of 100 respondents from the entire population. This study uses confirmatory factor analysis techniques and maximum likelihood estimation on SEM (Structural Equations Modeling) from the statistical package AMOS 24.0 (Analysis of Moment Structure). The data collection technique used a questionnaire with a Likert scale. The parameter estimation results are in accordance with the hypothesis that customer experience significantly affects brand reputation with a critical ratio (cr) of 5.100 and P-Value ***, perceived quality has a positive effect on brand reputation with a critical ratio (cr) of 6.637 and P-Value ***, and brand reputation has a positive effect on customer loyalty with a critical ratio (cr) of 9,231 and P-Value ***. From this study it can be learned that in the midst of the Covid-19 pandemic, consumers are still very enthusiastic and loyal to buy chatime both online or come to chatime outlet even though there are many similar competitors with lower prices
PELATIHAN Ms. POWER POINT UNTUK PENGAJARAN BAGI GURU KB BAITUL MUHTADIN SEMARANG Wiedayanti, Destine Fajar; Subandi, Subandi; Karnowahadi, Karnowahadi; Prasetya, Budi; Hasyim, Fatchun; Suroija, Noor; Zaenuddin, Achmad; Wibowo, Bagus Yunianto; Purnamasari, Eva
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22770

Abstract

Mitra kegiatan pengabdian ini adalah guru KB Baitul Muhtadin, Kota Semarang. Kontribusi dalam kegiatan ini dalam bentuk penyediaan tempat, sarana, dan prasarana kegiatan. Khalayak sasaran ini memiliki permasalahan dalam kreatifitas pengajaran yang diterapkan secara intensif untuk menambah penguasaan materi untuk guru KB Baitul Muhtadin Semarang dengan cara menggunakan berbagai macam fitur yang ada dalam MS. PowerPoint seperti penambahan warna, gambar, suara maupun video dapat menjadi daya tarik murid dalam menangkap materi pembelajaran. Khalayak sasaran adalah para guru dan pengurus Yayasan di KB Baitul Muhtadin Semarang sejumlah 10 orang.  Permasalahan yang dihadapi oleh khalayak sasaran adalah kelemahan dalam membuat materi pembelajaran yang menarik dengan menggunakan Ms Powerpoint. Materi yang dibuat dalam bentuk ppt diharapkan tidak hanya berisi dengan tulisan yang cenderung membosankan anak didik, namun dapat disisipkan animasi, gambar, suara, maupun video ke dalam ppt yang dibuat oleh para guru. Kegiatan ini dilakukan untuk memberikan bekal pengetahuan dan keterampilan dalam menggunakan Ms. PowerPoint dengan mengoptimalkan seluruh fitur yang ada. Kegiatan ini akan memberi pengetahuan lebih dalam dan menyeluruh mengenai seluruh fitur dalam Ms. PowerPoint yang dapat dimanfaatkan oleh guru. Dari kegiatan ini diharapkan para guru KB Baitul Muhtadin Semarang dapat memanfaatkan Ms powerpoint untuk meningkatkan kualitas pengajaran yang dilakukan. Setelah pelatihan yang dilakukan, para guru diberikan tugas untuk membuat suatu materi belajar bagi siswa didik dengan menggunakan fitur menarik yang ada di dalam Ms Powerpoint.
The Role Of Marketing Entrepreneurial Capability Model In Creating Young Entrepreneurs Wibowo, Bagus Yunianto; Andi Setiawan; Makmun Riyanto; Noor Suroija; Sandi Supaya
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.834

Abstract

Higher education plays a crucial role in fostering young entrepreneurs in Indonesia. The HIEs program has made entrepreneurship its flagship profile to transform the job-seeking culture into a job-creating culture. However, the unemployment rate of graduates continues to rise. Therefore, this study aims to find a solution through the Marketing Entrepreneurial Capability (MECA) model rooted in the Resource-Advantage (R-A) theory. A survey was conducted among 241 entrepreneurial students in Central Java using a questionnaire as a data collection tool. Structural equation modeling techniques were employed to test the reliability and validity of the model. The study's results are expected to contribute to addressing the issue of graduate unemployment by enhancing students' entrepreneurial skills. This research presents a policy model that could serve as a foundation for research and policy-making in higher education in Central Java. The model aims to enhance the connection between the role of higher education and the development of young entrepreneurs (start-ups) by emphasizing Marketing Entrepreneurial Capability (MECA) as a crucial factor. Key Words: Market Orientation, Marketing Entrepreneurial Capability, Product Customization, Service-Offering Customization, Entrepreneurial Performance
How Can Small Culinary Businesses in Pedalangan Village, Banyumanik, Semarang Utilize Instagram to Grow? Saptianing, Saptianing; Astuti, Rif’ah Dwi; Setiawan, Andi; Luthfia, Irin Mirrah; Wibowo, Bagus Yunianto
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i12.12742

Abstract

The empowerment of women is a fundamental driver of economic growth and sustainable development. When women engage in business, they create more opportunities for a better life for their families. One way home-based businesses can market themselves is through social media, which is a form of online marketing that uses the Instagram platform. The main objective of this community service team is to help a group of mothers start a home business making various culinary delights in Pedalangan, Banyumanik, Semarang. Secondly, we assisted the moms' culinary business in Pedalangan in creating their own Instagram account.
Stimulation of Interest in Saving and Investing in the Capital Market Ade, Sinar Hubriyan; Tamrin, Moh.; Wibowo, Bagus Yunianto; Amalia, Evinta
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i7.10466

Abstract

Saving is a wise and strategic step that illustrates a person's commitment to financial well-being and security in the future. This service was carried out in the community of Sukorejo Village, Gunungpati District, Semarang City. This socialization needs to be carried out so that participants can prepare for retirement which can provide financial freedom in old age. The goal to be achieved is to provide understanding to the public about the importance of saving and investing. This activity applies presentation and question and answer methods. The service team provided supporting materials in the form of brochures and booklets that could be a reference for participants. This service aims to stimulate people's interest in saving and investing and create a more financially independent society as well as prepare for emergencies and a better retirement.
The Role Of Product Quality, Quality Of Human Resources, And Corporate Culture In Improving Company Performance Through Business Strategy Wibowo, Bagus Yunianto; Ade, Sinar Hubtrian; Nurhidayah, Evinta Amalia
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 2 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i2.5151

Abstract

This study aims to analyze of product quality, human resource (HR) quality, and company culture on business strategy. As well as the influence of product quality, quality of HR, corporate culture, and business strategy at company performance. The population in this study is the manager of micro units for the 2021-2022 period which amounted to 147 with a sample using a population of 147 respondents and the data processed amounted to 102 respondents. Analyzer using SEM (structure equations modeling) The results of investigation prove that product quality has a sign on business strategy. HR quality has a sign on business strategy. Corporate culture does not affect business strategy. The quality of the product does not affect the performance of the enterprise. The HR quality does not affect company performance. Corporate culture has a sign effect in company performance and business strategy has a sign effect on company performance
The Iconic Brand Love of Batik through Creativity Incubation to Nurul Islami Semarang High School Students Astuti, Rif’ah Dwi; Setiawan, Andi; Wibowo, Bagus Yunianto; Wahyuni, Sri; Saptianing, Saptianing; Sulistiyani, Endang; Wiedayanti, Destine Fajar; Muhamadin, Norhaslinda bt
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10388

Abstract

The potential of Indonesian batik is at risk of being eroded without any preservation and development efforts being made by Indonesian batik craftsmen. This service program identifies a gap in the curriculum and extracurricular content, namely elements of local wisdom and culture that have not been fully adopted by Nurul Islami Unggulan High School. The program implements a creativity incubation approach for Nurul Islami Unggulan High School students so as to strengthen the love of batik as a beloved iconic brand. Furthermore, the objective of this service program is to reinforce character education, which aims to enhance students' knowledge, appreciation, and love for batik. The outcomes of community service are anticipated to serve as a foundation for future service activities.
ANALYSIS OF THE ROLE OF EDUCATION IN DRIVING TECHNOLOGICAL INNOVATION IN THE BUSINESS WORLD Sutrisno, Sutrisno; Hadi, Dwi Prasetiyo; Wibowo, Bagus Yunianto; Prayitno
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.146

Abstract

Education plays a crucial role in shaping individuals' ability to innovate. A robust and relevant education system will produce human resources capable of adopting, developing, and implementing new technologies. However, it is important to understand the extent to which education influences technological innovation in the business world. This research aims to delve deeper into the role of education in driving innovation and to identify effective strategies to enhance education's contribution in addressing challenges and leveraging opportunities in the era of technological innovation. This research method will adopt a qualitative literature review approach focusing on the analysis and synthesis of relevant literature from the period of 1999-2023. The study results indicate that the role of education in driving technological innovation in the business world is highly significant. Education not only shapes individuals with the knowledge and skills needed to develop new technologies but also cultivates an innovative mindset and a collaborative culture essential in the innovation process. Educational institutions also serve as a platform for the exchange of ideas and knowledge among various stakeholders, as well as facilitators in expanding access to resources and opportunities for individuals from diverse backgrounds.
Pendampingan Pemanfaatan Teknologi Visual dalam Upaya Peningkatan Ekonomi UMKM Makanan, Fashion, Mebel Kecamatan Suruh, Kabupaten Semarang, Jawa Tengah Ayuwardani, Mellasanti; Wibowo, Bagus Yunianto; Setyawan, Nanang Adie; Kartika, Vinda Setya; Amalia, Hamsar Suci
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 3 No 4 (2025): JPMII - Agustus 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.877

Abstract

Perkembangan teknologi telah membiasakan kita untuk menikmati hasil visual yang menarik, tidak terkecuali penggunaan teknologi dalam dunia bisnis dan pemasaran. Masyarakat mulai berlomba-lomba menyajikan visual yang mampu menarik para pelanggannya. Pengabdian kali ini ditujukan untuk membantu mengatasi masalah UMKM KPM PKH Graduasi Kecamatan Suruh Kabupaten Semarang meski sudah paham akan pentingnya visual yang menarik namun belum mampu mewujudkannya. Pengabdian dilakukan kepada 5 anggota UMKM KPM PKH Graduasi Kecamatan Suruh Kabupaten Semarang dengan melakukan pendampingan dalam memanfaatkan teknologi visual. Tim pengabdian juga berusaha menyediakan beberapa perlengkapan dan peralatan guna mendukung pembuatan visual pemasaran produk yang menarik. Kelima UMKM itu terdiri dari UMKM dengan usaha kuliner (Kue dan Keripik), Reseler Baju dan usaha kerajinan (Mebel). Dalam pelatihan pembuatan foto produk langsung menggunakan produk yang dimiliki oleh UMKM. Hasil yang diperoleh dalam pengabdian ini yaitu, 5 anggota UMKM KPM PKH Graduasi Kecamatan Suruh Kabupaten Semarang memiliki kemampuan dasar dalam mencipkan visual foto pemasaran yang menarik. Visual pemasaran yang menarik dapat menarik pelanggan meski produk yang kita jual sederhana.
Partnership Morality as a Masterpiece of Business Performance Ade, Sinar Hubtriyan; Wibowo, Bagus Yunianto; Kurniasih, Pritha
IQTISHADIA Vol 17, No 2 (2024): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v17i2.30216

Abstract

Partnership morality strengthened by spiritual capital is a variable built to mediate the effect of relational capital on business performance. The main purpose of this research is to analyze the essence and role, partially focusing on relational capital, spiritual capital, and partnership morality in business performance. In this study, the population was the owner of Batik SMEs in Pekalongan, Central Java, Indonesia, with as many as 247 Batik business units. The sampling method employs census sampling or turns the entire population into a research sample using a purposive sampling technique. The sample in this study was 101 owners of Batik SMEs in Pekalongan. Structural Equation Modeling (SEM) was used to analyze the data. The results of this study proved that partnership morality strengthened by spiritual capital variables can become a powerful mediation in the effect of relational capital on business performance. Partially, relational and spiritual capital has a significant positive effect on partnership morality. Meanwhile, spiritual and moral capital has a positive and significant impact on business performance, while spiritual capital does not affect business performance.
Co-Authors Ade, Sinar Hubriyan Ade, Sinar Hubtrian Ade, Sinar Hubtriyan Amalia, Evinta Amalia, Hamsar Suci Andi Setiawan Andi Setiawan Astuti, Rif’ah Dwi Ayuwardani, Mellasanti Budi Prasetya Evinta Amalia Nurhidayah Hadi, Dwi Prasetiyo Hasyim, Fatchun Karnowahadi, Karnowahadi Kartika, Vinda Setya Kurniasih, Pritha Luthfia, Irin Mirrah Makmun Riyanto Muhamadin, Norhaslinda bt Nanang Adie Setyawan Noor Suroija Prayitno Purnamasari, Eva Sandi Supaya Saptianing, Saptianing Sri Wahyuni Subandi Subandi Sulistiyani, Endang Suroija, Noor Sutrisno, Sutrisno Tamrin, Moh. Wiedayanti, Destine Fajar Zaenuddin, Achmad