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All Journal Admisi dan Bisnis Jurnal Sains Sosio Humaniora Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Community Service Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Innovative: Journal Of Social Science Research Technology and Society Perspectives (TACIT) International Journal of Education, Vocational and Social Science
Bagus Yunianto Wibowo, Bagus Yunianto
Program Studi Sistem Informasi Fakultas Teknologi Informasi UNIVERSITAS STIKUBANK SEMARANG
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analysis of Chatime Customer Loyalty through Customer Experience and Perceived Quality with Brand Reputation as Intervening Variable Wibowo, Bagus Yunianto
Admisi dan Bisnis Vol 22, No 1 (2021): PEBRUARI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i1.2488

Abstract

This research was conducted to determine consumer loyalty or customer loyalty of chatime outlets through customer experience and perceived quality with brand reputation as an intervening variable during the Covid-19 pandemic. Respondents in this study were visitors to chatime outlets from students and workers in Semarang city with a sample of 100 respondents from the entire population. This study uses confirmatory factor analysis techniques and maximum likelihood estimation on SEM (Structural Equations Modeling) from the statistical package AMOS 24.0 (Analysis of Moment Structure). The data collection technique used a questionnaire with a Likert scale. The parameter estimation results are in accordance with the hypothesis that customer experience significantly affects brand reputation with a critical ratio (cr) of 5.100 and P-Value ***, perceived quality has a positive effect on brand reputation with a critical ratio (cr) of 6.637 and P-Value ***, and brand reputation has a positive effect on customer loyalty with a critical ratio (cr) of 9,231 and P-Value ***. From this study it can be learned that in the midst of the Covid-19 pandemic, consumers are still very enthusiastic and loyal to buy chatime both online or come to chatime outlet even though there are many similar competitors with lower prices
Business Incubation Strategy of Information Technology in Stimulating Innovation and Supporting SME Growth in the Community Environment Sutrisno, Sutrisno; Hadi, Dwi Prastiyo; Prayitno; Wibowo, Bagus Yunianto
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): March 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.144

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) has become a key driver of the economy in many countries, including Indonesia. MSMEs not only make significant contributions to job creation but also play a crucial role in supporting economic inclusion and reducing socio-economic disparities. This research aims to provide an in-depth understanding of the business incubation strategy of information technology and its impact on the growth of MSMEs in the community environment. This study utilizes a literature review method to compile a comprehensive understanding of the topic and gather data from Google Scholar for the years 1994-2023. The results of the study indicate that the business incubation strategy of information technology has significant potential in stimulating innovation and supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in the community environment. By providing access, training, collaboration, and appropriate financial support, MSMEs can more effectively utilize information technology to enhance their competitiveness and productivity.
PELATIHAN Ms. POWER POINT UNTUK PENGAJARAN BAGI GURU KB BAITUL MUHTADIN SEMARANG Wiedayanti, Destine Fajar; Subandi, Subandi; Karnowahadi, Karnowahadi; Prasetya, Budi; Hasyim, Fatchun; Suroija, Noor; Zaenuddin, Achmad; Wibowo, Bagus Yunianto; Purnamasari, Eva
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.22770

Abstract

Mitra kegiatan pengabdian ini adalah guru KB Baitul Muhtadin, Kota Semarang. Kontribusi dalam kegiatan ini dalam bentuk penyediaan tempat, sarana, dan prasarana kegiatan. Khalayak sasaran ini memiliki permasalahan dalam kreatifitas pengajaran yang diterapkan secara intensif untuk menambah penguasaan materi untuk guru KB Baitul Muhtadin Semarang dengan cara menggunakan berbagai macam fitur yang ada dalam MS. PowerPoint seperti penambahan warna, gambar, suara maupun video dapat menjadi daya tarik murid dalam menangkap materi pembelajaran. Khalayak sasaran adalah para guru dan pengurus Yayasan di KB Baitul Muhtadin Semarang sejumlah 10 orang.  Permasalahan yang dihadapi oleh khalayak sasaran adalah kelemahan dalam membuat materi pembelajaran yang menarik dengan menggunakan Ms Powerpoint. Materi yang dibuat dalam bentuk ppt diharapkan tidak hanya berisi dengan tulisan yang cenderung membosankan anak didik, namun dapat disisipkan animasi, gambar, suara, maupun video ke dalam ppt yang dibuat oleh para guru. Kegiatan ini dilakukan untuk memberikan bekal pengetahuan dan keterampilan dalam menggunakan Ms. PowerPoint dengan mengoptimalkan seluruh fitur yang ada. Kegiatan ini akan memberi pengetahuan lebih dalam dan menyeluruh mengenai seluruh fitur dalam Ms. PowerPoint yang dapat dimanfaatkan oleh guru. Dari kegiatan ini diharapkan para guru KB Baitul Muhtadin Semarang dapat memanfaatkan Ms powerpoint untuk meningkatkan kualitas pengajaran yang dilakukan. Setelah pelatihan yang dilakukan, para guru diberikan tugas untuk membuat suatu materi belajar bagi siswa didik dengan menggunakan fitur menarik yang ada di dalam Ms Powerpoint.
The Role Of Marketing Entrepreneurial Capability Model In Creating Young Entrepreneurs Wibowo, Bagus Yunianto; Andi Setiawan; Makmun Riyanto; Noor Suroija; Sandi Supaya
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.834

Abstract

Higher education plays a crucial role in fostering young entrepreneurs in Indonesia. The HIEs program has made entrepreneurship its flagship profile to transform the job-seeking culture into a job-creating culture. However, the unemployment rate of graduates continues to rise. Therefore, this study aims to find a solution through the Marketing Entrepreneurial Capability (MECA) model rooted in the Resource-Advantage (R-A) theory. A survey was conducted among 241 entrepreneurial students in Central Java using a questionnaire as a data collection tool. Structural equation modeling techniques were employed to test the reliability and validity of the model. The study's results are expected to contribute to addressing the issue of graduate unemployment by enhancing students' entrepreneurial skills. This research presents a policy model that could serve as a foundation for research and policy-making in higher education in Central Java. The model aims to enhance the connection between the role of higher education and the development of young entrepreneurs (start-ups) by emphasizing Marketing Entrepreneurial Capability (MECA) as a crucial factor. Key Words: Market Orientation, Marketing Entrepreneurial Capability, Product Customization, Service-Offering Customization, Entrepreneurial Performance
How Can Small Culinary Businesses in Pedalangan Village, Banyumanik, Semarang Utilize Instagram to Grow? Saptianing, Saptianing; Astuti, Rif’ah Dwi; Setiawan, Andi; Luthfia, Irin Mirrah; Wibowo, Bagus Yunianto
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i12.12742

Abstract

The empowerment of women is a fundamental driver of economic growth and sustainable development. When women engage in business, they create more opportunities for a better life for their families. One way home-based businesses can market themselves is through social media, which is a form of online marketing that uses the Instagram platform. The main objective of this community service team is to help a group of mothers start a home business making various culinary delights in Pedalangan, Banyumanik, Semarang. Secondly, we assisted the moms' culinary business in Pedalangan in creating their own Instagram account.
Pengelolaan Manajemen Usaha pada Kelompok Pengrajin Batik Sekar Cantrik Temanggung Supaya, Sandi; Mardinawati, Mardinawati; Wibowo, Bagus Yunianto
Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Vol. 3 No. 1 (2022): Vol. 3 No. 1 April 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (727.028 KB) | DOI: 10.32497/sitechmas.v3i1.3608

Abstract

Tujuan dari program pengabdian masyarakat ini adalah membuat perhitungan harga pokok produk batik , dan laporan laba rugi, serta  dapat meningkatkan kualitas produk kain batik cap. Permasalahan  yang dihadapi mitra adalah belum mampu menghitung harga pokok  produk, dan laporan laba rugi, serta kualitas batik cap masih rendah.  Dari permasalahan tersebut solusi yang diberikan adalah praktek  menghitung harga pokok produk batik, dan laporan laba rugi, serta  penambahan peralatan batik cap yang memenuhi standar. Metode  pendekatan yang digunakan adalah praktek menghitung harga pokok  produksi dan laba rugi, praktek menggunakan peralatan batik cap,  pendampingan usaha dan monitoring. Hasil kegiatan ini adalah  dokumen perhitungan harga pokok produksi, dokumen laba rugi dan  kain batik cap. Kesimpulan dari kegiatan pengabdian masyarakat ini  adalah peningkatan kemampuan mitra dalam mengelola usaha, dan  menghitung harga pokok produk batik. Saran diberikan untuk  pengembangan dan program pengabdian lanjutan adalah peningkatan  mitra pengabdian dari UKM atau Kelompok Usaha Bersama menjadi  Industri Kecil Menengah.
Analysis of Entrepreneurship Interest on Business Productivity Setyawan, Nanang Adie; Wibowo, Bagus Yunianto; Ayuwardani, Mellasanti
Jurnal Sains Sosio Humaniora Vol. 5 No. 1 (2021): Volume 5, Nomor 1, Juni 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i1.14787

Abstract

This study was conducted to determine the interest in entrepreneurship and business productivity of Semarang State Polytechnic students during the covid-19 pandemic. Respondents in this study were Semarang State Polytechnic students who had a business in the middle of their learning on campus totaling 100 students. This study uses confirmatory factor analysis and maximum likelihood estimation techniques on SEM (Structural Equations Modeling) from the AMOS 24.0 statistical package (Analysis of Moment Structure). The data collection technique used a questionnaire with a differential semantic scale. The parameter estimation results are in accordance with the hypothesis that entrepreneurial understanding significantly affects entrepreneurial interest with an estimated standardized coefficient value of 0.534 and P-Value ***, as well as entrepreneurship training has a positive effect on entrepreneurial interest with an estimated standardized coefficient value of 0.503 and P-Value *** and interest in entrepreneurship significantly affects business productivity with an estimated standardized coefficient of 0.361 and P-Value ***. From this research, it can be concluded that in the midst of the current covid-19 pandemic, students who are engaged in the world of entrepreneurship need to increase their training and understanding related to entrepreneurship, especially with the current digitalization era which is growing rapidly, there needs to be innovations that can make them survive in a better direction according to the times.
Digital Marketing Training In The "Madura" Barbershop Business In Semarang City As A Solution To Msmes' Problems In The Era Of The Marketing Revolution 5.0 Wibowo, Bagus Yunianto; Setiawan, Andi; Malebra, Irawan; Setyo Nugroho, Bayu; Ayuwardani, Mellasanti; Sulistiyani, Endang; Anuar, Aimi
International Journal Of Community Service Vol. 2 No. 4 (2022): November 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i4.148

Abstract

Changes in consumer behavior due to the Covid-19 pandemic have shifted to online-based purchases. Consumers who initially made transactions directly, due to the Covid-19 pandemic, changed to make transactions online. MSMEs must quickly adapt to consumer behavior changes to survive the economic downturn. Digital marketing training is a solution to help MSMEs to adapt to changes in consumer behavior and vulnerable communities to find business and entrepreneurship opportunities through digital media. The competitiveness of the barbershop market competition demands to continue to innovate and adapt quickly. The era of destruction is a challenge for businesses that have not yet migrated to use Digital Marketing as the spearhead of expanding market reach, a new habit of modern humans who prefer a practical and easily accessible way with gadgets. MSMEs must read the opportunities and quickly keep up with the pace of the market which is controlled by digital technology. The digital market requires skills, high creativity, and consistency in creating creative content so that market interest can be taken over. Digital marketing training is already a major need for MSMEs, especially small businesses haircut "Madura" so that their existence can develop in the digital market.
Behavioral Economics Insights into Consumer Decision-Making in Online Marketplaces Wibowo, Bagus Yunianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3463

Abstract

This study reveals the influence of psychological, social, and emotional factors on consumer decision-making in online marketplaces through a behavioral economics approach. Cognitive biases such as anchoring bias, herd behavior, and loss aversion play a significant role in purchasing decisions, while social factors, including product reviews, also influence consumer tendencies. Personalized recommendation and promotion algorithms have been shown to accelerate purchasing decisions, but challenges related to filter bubbles and data privacy need to be addressed. The study also highlights the importance of stricter regulation to protect consumers and prevent manipulation. These findings open up space for further research on the long-term impact of recommendation algorithms and cultural factors on consumer behavior in online marketplaces.
The Influence of Brand Ambassadors on Purchasing Decisions with Electronic Word of Mouth as a Moderating Variable Luthfia, Irin Mirrah; Wibowo, Bagus Yunianto; Setyawan, Nanang Adie; Wiedayanti, Destine Fajar; Pratiwi, Mona Inayah
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.21159

Abstract

Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori, yaitu pendekatan yang menggunakan penelitian terdahulu sebagai acuan utama dalam penelitian ini. Data yang digunakan dalam penelitian ini merupakan data primer yang diperoleh peneliti dari berbagai sumber primer maupun diperoleh langsung dari sumber yang kredibel. Data yang diperoleh peneliti dianalisis menggunakan alat analisis SmartPLS 4.0. Hasil dalam artikel ini menunjukkan bahwa semua hipotesis dalam artikel ini bertanda positif dan berada di bawah tingkat signifikansi 0,05. Pada hipotesis pertama, variabel Brand Ambassador dapat memiliki arah hubungan positif dan berpengaruh signifikan terhadap Keputusan Pembelian, yaitu 0,004. Hasil ini menunjukkan bahwa peran Brand Ambassador dapat membuat produk lebih dikenal luas oleh masyarakat, memperluas pangsa pasar, dan pada akhirnya dapat meningkatkan Keputusan Pembelian. Pada hipotesis berikutnya, P-Values ​​juga memiliki arah yang serupa, yaitu positif dan berada di bawah tingkat signifikansi 0,05, yaitu 0,000, lebih signifikan dibandingkan pengujian langsung sebesar 0,004. Dengan demikian, dapat disimpulkan bahwa hipotesis pertama dan kedua dalam artikel ini dapat diterima dan terbukti.
Co-Authors Andi Setiawan Andi Setiawan Anuar, Aimi Astuti, Rif’ah Dwi Ayuwardani, Mellasanti Budi Prasetya Dwi Prastiyo Hadi, Dwi Prastiyo Hasyim, Fatchun Karnowahadi, Karnowahadi Luthfia, Irin Mirrah Makmun Riyanto Malebra, Irawan Mardinawati, Mardinawati Nanang Adie Setyawan Noor Suroija Pratiwi, Mona Inayah Prayitno Purnamasari, Eva Sandi Supaya Saptianing, Saptianing Setyo Nugroho, Bayu Subandi Subandi Sulistiyani, Endang Supaya, Sandi Suroija, Noor Sutrisno, Sutrisno Wiedayanti, Destine Fajar Zaenuddin, Achmad