The Key Success Factors of Fraser & Neave (F&N)

Chiew Shi Yee (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Chin Joo Yi (Universiti Sains Malaysia)
Nur Fatin Najihah (Universiti Sains Malaysia)
Muhammad Khairul Wafiq (Universiti Sains Malaysia)
Lavi Sharma (ABES Engineering College Ghaziabad)
Rudresh Pandey (ABES Engineering College Ghaziabad)

International Journal of Applied Business and International Management
Vol 5, No 2 (2020): August 2020

This study aims to examine the key factors that drive the success of Fraser & Neave (F&N). The data collection was by referring to the company’s official website and other related websites. Identified key success factors are innovation, consumer’s health and safety, creating value for society, talent management, and sustainable sourcing. These empirical findings provide new insights for the management of F&N about the antecedents of governing talent development. This study also provides a breakdown of F&N's strategic pillars and factors affecting those strategies, which can be utilized by management for future decision making to achieve their goals.