Optimalisasi Strategi Bisnis dengan Pendekatan Enterprise Resource Planning (ERP) pada PT. Citra Media Prima

Muhammad Rijal Alim Rahmat (Universitas Negeri Makassar)
Ridwan Andi Mattoliang (Universitas Negeri Makassar)
Rahmat Burhamzah (Universitas Negeri Makassar)
Anang Setiawan (Universitas Negeri Makassar)
M. Yunasri Ridhoh (Universitas Negeri Makassar)

Jurnal Kemitraan Masyarakat
Vol. 1 No. 4 (2024): Desember: Jurnal Kemitraan Masyarakat

The Community Service (PKM) activity aimed to enhance the understanding of Enterprise Resource Planning (ERP) concepts for PT. Citra Prima Media, a provider of internet and TV services. ERP is an integrated system designed to improve operational efficiency and real-time data-driven decision-making. The method involved workshops, pre-tests, and post-tests to evaluate participants’ comprehension of ERP benefits in three key areas: financial management, marketing, and human resources (HR). The results showed significant improvements in participants’ understanding, with an average post-test score of 93%. Participants recognized ERP's role in operational efficiency, customer analytics, and data-driven HR management. Based on these findings, PT. Citra Prima Media plans to evaluate ERP adoption for a phased digital transformation. This initiative highlights the importance of ERP in supporting companies' competitiveness in the digital era.