INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Vol. 20 No. 3 (2024): Agustus

Influential Factors of Sustainable Entrepreneurial Intention Among Gen Y and Z Women in Indonesia

Palumian, Yonathan (Unknown)
Millenia, Gabriella (Unknown)
Sahetapy, Wilma Laura (Unknown)
Rahayuningrat, Prahita Sri (Unknown)



Article Info

Publish Date
23 Sep 2024

Abstract

The objective of this study is to enhance our understanding of the factors that influence women's long-term intentions to become entrepreneurs. Specifically, it focuses on examining how perceived capability and social perception impact the intention to become a sustainable entrepreneur, with perceived opportunity acting as a mediating factor. This research adopts an explanatory approach and employs a quantitative methodology, involving a sample of 204 respondents who participated in an online questionnaire-based survey. By utilizing SmartPLS 4.0 software, this study demonstrates that perceived capability, social perception, and perceived opportunity significantly influence the intention of Indonesian women from Gen Y and Z to become sustainable entrepreneurs. Furthermore, perceived opportunity plays a notable mediating role among the other three variables.

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Journal Info

Abbrev

INOVASI

Publisher

Subject

Economics, Econometrics & Finance

Description

INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen is a scientific publication that focuses on the latest research and development in the fields of economics, finance, and management. This journal aims to present high-quality and relevant research results for academics, practitioners, and ...