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All Journal INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Millenia, Gabriella
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Economics, Econometrics & Finance

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Influential Factors of Sustainable Entrepreneurial Intention Among Gen Y and Z Women in Indonesia Palumian, Yonathan; Millenia, Gabriella; Sahetapy, Wilma Laura; Rahayuningrat, Prahita Sri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1807

Abstract

The objective of this study is to enhance our understanding of the factors that influence women's long-term intentions to become entrepreneurs. Specifically, it focuses on examining how perceived capability and social perception impact the intention to become a sustainable entrepreneur, with perceived opportunity acting as a mediating factor. This research adopts an explanatory approach and employs a quantitative methodology, involving a sample of 204 respondents who participated in an online questionnaire-based survey. By utilizing SmartPLS 4.0 software, this study demonstrates that perceived capability, social perception, and perceived opportunity significantly influence the intention of Indonesian women from Gen Y and Z to become sustainable entrepreneurs. Furthermore, perceived opportunity plays a notable mediating role among the other three variables.
Co-Authors Rahayuningrat, Prahita Sri Sahetapy, Wilma Laura Yonathan Palumian