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PELATIHAN BUSINESS MODEL CANVAS (BMC) BAGI PARA PEMILIK USAHA KECIL DI SABU RAIJUA, NUSA TENGGARA TIMUR Kempa, Sesilya; Sahetapy, Wilma Laura; Suprapto, Widjojo; Palumian, Yonathan; Andreani, Fransisca
Jurnal Abdikarya: Jurnal Karya Pengabdian Dosen Dan Mahasiswa Vol. 08 No. 01 Tahun 2025
Publisher : Lembaga Penelitian Dan Pengabdian Kepada Masyarakat Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/abdikarya.v8i01.12075

Abstract

This community service activity is aimed at entrepreneurs who are members of the PPA Sabu Raijua. Field observations revealed a lack of understanding regarding the business model that suits their business conditions. Many entrepreneurs in the group have an inaccurate concept of their product potential, customer mapping, and financial management, which hampers the development of their businesses and the improvement of their economic well-being. Training and mentoring on developing a business model using the Business Model Canvas (BMC) focused on changing the mindset and behavior in managing micro and small enterprises. After conducting financial health tests and visiting each business, the main theme of the training was the development of a new business model following the BMC guidelines. The training resulted in the creation of a new business model. Mentoring was provided to support the implementation of this new model in the micro-enterprises of the members. The impact of the training and mentoring was evident in the increased income of the micro and small businesses managed by the members of the PPA Sabu Raijua
PENGEMBANGAN BISNIS LOKAL BERBASIS KOMUNITAS MELALUI COACHING DAN MENTORING DI PPA AGAPE DESA NGUNUT - TULUNGAGUNG Sahetapy, Wilma Laura; Suprapto, Widjojo; Harjanti, Dhyah; Pratama, Vicky Alvindra; Divanata, Marcellino Darren; Jhesica, Josephin; Palumian, Yonathan
Jurnal Padamu Negeri Vol. 2 No. 2 (2025): April : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/f1qn9k96

Abstract

Agape Child Development Center (PPA Agape) is an institution focused on holistic child development aimed at liberating children from poverty. To support this mission, PPA Agape endeavors to open several business units run by workers and children sponsored by PPA Agape. The businesses run by PPA Agape include Etawa goat farming, selling fruits grown on PPA Agape's land, and a beauty and self-care store. Some problems faced by these small business units include low product awareness, limited marketing, and a lack of product variety. This community service activity aims to develop initial or simple strategies related to product marketing of the business units so that they become better known to a broader audience. The activities and support conducted at PPA Agape include business coaching and mentoring for PPA children aged 12 and above to provide insights on the importance of entrepreneurship, creating a Tokopedia account as an online sales platform for the beauty salon products, and creating an Instagram account as a promotional platform for the beauty salon products run by PPA Agape.
KEPEMIMPINAN VISIONER DALAM MEMBENTUK LOYALITAS DAN KEPUASAN KERJA KARYAWAN DI KOTA MAKASSAR Sutjianus, Michelle Tasya; Palumian, Yonathan; Sahetapy, Wilma Laura
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 2 No 4 (2023): November
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v2i1.5969

Abstract

Contoh perilaku karyawan yang dapat memberikan keuntungan bagi perusahaaan adalah loyalitas kepada perusahaan dan kepuasan kerja karyawan. Loyalitas karyawan merupakan sikap setia yang ditunjukkan oleh karyawan dalam me¬nger¬jakan tugas dan memiliki tanggung jawab penuh terhadap perusahaan sedangkan kepuasan kerja adalah kondisi emosional karyawan yang mencerminkan sikap positif akan pekerjaan yang dimilikinya. Penelitian ini bertujuan untuk mengetahui peranan gaya kepemimpinan visioner terhadap loyalitas kar¬yawan melalui kepuasan kerja dikalangan karyawan industrI food and beverage di kota Makassar. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan 121 res¬ponden dari beberapa karyawan yang bekerja dalam industri food and beverage di kota Makassar. Data pe¬nelitian ini dianalisis dengan menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa kepemimpinan visioner berpengaruh positif dan signifikan terhadap loyalitas karyawan, pe¬nga¬¬ruh kepemimpinan visioner berpengaruh posistif dan signifikan terhadap kepuasan kerja, ke¬puasan kerja berpengaruh positif dan signifikan terhadap loyalitas karyawan, kepemimpinan vi¬sioner berpengaruh positif dan signifikan terhadap loyalitas karyawan melalui kepuasan kerja se¬bagai variabel mediasi
Influential Factors of Sustainable Entrepreneurial Intention Among Gen Y and Z Women in Indonesia Palumian, Yonathan; Millenia, Gabriella; Sahetapy, Wilma Laura; Rahayuningrat, Prahita Sri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1807

Abstract

The objective of this study is to enhance our understanding of the factors that influence women's long-term intentions to become entrepreneurs. Specifically, it focuses on examining how perceived capability and social perception impact the intention to become a sustainable entrepreneur, with perceived opportunity acting as a mediating factor. This research adopts an explanatory approach and employs a quantitative methodology, involving a sample of 204 respondents who participated in an online questionnaire-based survey. By utilizing SmartPLS 4.0 software, this study demonstrates that perceived capability, social perception, and perceived opportunity significantly influence the intention of Indonesian women from Gen Y and Z to become sustainable entrepreneurs. Furthermore, perceived opportunity plays a notable mediating role among the other three variables.
PERANAN COGNITIVE FLEXIBILITY DALAM PROFIL ENTREPRENEURSHIP GENEREASI MILENIAL DI KOTA MANADO Hongadi, Wendyanto; Palumian, Yonathan; Sahetapy, Wilma Laura
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 1 No 3 (2022): November
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v1i3.5668

Abstract

Kewirausahaan merupakan modal yang kuat bagi suatu negara untuk meningkatkan kesejahteraan sosial secara nasional. Dalam beberapa karya dan penelitian terdahulu, dua konsep yang dapat diidentifikasi sebagai faktor yang berpengaruh dalam peningkatan entrepreneurial intention adalah cognitive flexibility dan entrepreneurial self-efficacy. Penelitian ini bertujuan untuk mengetahui bagaimana kaum milenial di Manado, Sulawesi Utara memanfaatkan cognitive flexibility dan entrepreneurial self-efficacy terhadap niat mereka untuk memulai usaha sendiri. Penelitian ini menggunakan pendekatan kuantitatif dan melibatkan 187 pemuda milenial yang telah berpartisipasi dalam pengisian kuesioner survei. Partial least square juga digunakan untuk melakukan perhitungan statistik deskriptif serta pengujian hipotesis. Hasil dari penelitian menunjukkan bahwa cognitive flexibility tidak berdampak langsung terhadap niat berwirausaha di kalangan milenial di Manado. Namun temuan lainnya menunjukkan bahwa kaum milenial membutuhkan entrepreneurial self-efficacy untuk meyakinkan diri sendiri dalam membangun bisnisnya. Selain itu, tidak terdapat perbedaan yang signifikan mengenai pengaruh cognitive flexibility dan entrepreneurial self-efficacy terhadap entrepreneurial intention antara milenial laki-laki dan perempuan di Manado meskipun disebutkan bahwa milenial perempuan memiliki entrepreneurial self-efficacy yang lebih kuat di dalam diri mereka.
Pengaruh Financial Management Behavior, Lifestyle, dan Self-Control terhadap Impulsive Buying Pengguna Buy Now Pay Later Dhyah Harjanti, Dhyah Harjanti; Pricilla Angelina Nur; Noerchoidah, Noerchoidah; Sahetapy, Wilma Laura
Majalah Ekonomi Vol 30 No 1 (2025): Juni 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol31.no1.a10212

Abstract

Penelitian ini menyelidiki adopsi Buy Now Pay Later (BNPL), sebuah layanan pembayaran ditangguhkan yang memungkinkan konsumen untuk mendapatkan produk dengan segera dan melunasi pembayaran di kemudian hari. Penelitian ini berfokus pada bagaimana praktik manajemen keuangan dan pilihan gaya hidup individu memengaruhi perilaku pembelian impulsif, dengan kontrol diri yang diteliti sebagai faktor moderasi. Dengan menggunakan metode kuantitatif, data dikumpulkan dari 205 responden yang memenuhi kriteria tertentu, dan dianalisis menggunakan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kebiasaan keuangan dan pola gaya hidup memainkan peran penting dalam mendorong pembelian impulsif. Selain itu, pengendalian diri ditemukan memoderasi kekuatan hubungan ini. Wawasan ini berkontribusi pada pemahaman yang lebih luas tentang pengaruh perilaku dan psikologis di balik konsumsi impulsif dalam konteks layanan BNPL. Investigasi di masa depan direkomendasikan untuk memasukkan variabel tambahan seperti literasi keuangan dan digital untuk memperdalam analisis perilaku keuangan konsumen kontemporer.
Pengaruh E-Service Quality Terhadap E-Customer Loyalty Pada Personal Shopper Dengan E-Customer Satisfaction Sebagai Variabel Intervening Harjanti, Dhyah; Noerchoidah, Noerchoidah; Sahetapy, Wilma Laura; Marchyta , Nony Kezia; Han, David Christian
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tq1mt269

Abstract

Changes in consumer behavior in shopping, especially online, triggered by the Covid-19 pandemic in Indonesia, have prompted one shopping center to innovate and adapt. One of the shopping center's efforts is to launch a personal shopper application to remain competitive during the pandemic. This study aims to analyze the effect of e-service quality and e-customer satisfaction as intervening variables on e-customer loyalty in personal shopper application services. The research method is a quantitative approach, with a survey of 256 respondents who have shopped through a personal shopper application in the last 3 months. Data processing was performed using SmartPLS version 4.0. The results showed that e-service quality had a positive and significant effect on e-customer satisfaction; e-service quality also had a positive and significant effect on e-customer loyalty; e-customer satisfaction had a positive and significant effect on e-customer loyalty; and e-customer satisfaction was proven to be an intervening variable in the relationship between e-service quality and e-customer loyalty.