Garuda - Garba Rujukan Digital

The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.

The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.

Empowerment of KWT Roay Lestari through Drip Irrigation, Digital Marketing and Harvest Processing Taufik, Nuryanti; Rahayuningrat, Prahita Sri; Mutmainah, Lu'liyatul; Andani, Listia; Fikrinnisa, Rizka; Rasyid, Ari Farizal
Journal of Islamic Economy and Community Engagement Vol. 6 No. 1 (2025)
Publisher : FEBI UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jiecem.2025.6.1.2284

Women Farmers Group (KWT) plays an important role in supporting the progress of the agricultural sector. KWT Roay Lestari is a farmer women's group in Kahuripan Village, Tawang Subdistrict. KWT Roay Lestari focuses on processing and marketing processed agricultural products. However, limited resources and knowledge hinder the optimization of KWT's role. This empowerment aims to improve the welfare of KWT through better processing and marketing of farm products. The holistic approach to implementing empowerment includes skills development, working capital support, and marketing capacity building. Based on the results of the activities, a positive impact was obtained through increased skills and independence of KWT members in product processing and marketing. This program can be a replicated empowerment model in other areas to encourage food security and community economic welfare.

The Effect of Dividend Pershare on Stock Prices at State-Owned Banks Nisa, Ana Sakinatun; Rahmawati, Mira; Suryanugraha, Dim Zarita; Rahayuningrat, Prahita Sri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.962

The purpose of this study was to determine empirical evidence about the effect of dividend per share on stock prices. The data used in the study is based on State-Owned Banks listed on the Indonesia Stock Exchange in the 2019-2024 period. The data analysis technique uses multiple regression analysis. Sampling was carried out using purposive sampling method which then obtained 5 sample companies. The analysis technique used in this research is Statistical Package for the Social Sciences (SPSS). The results in this study indicate that dividend per share shows a significant positive effect on stock prices. So the greater the dividend distributed to shareholders, the greater the effect on the share price. Dividend payments often depend on the company's share price. However, dividend payments are one of the most challenging topics in modern financial economics. Years of research have not been able to resolve it. Research on dividend payments has shown that, not only the general theory of dividend payments remains elusive, but also corporate dividend practices vary over time between companies and between countries.

Mixed Method for Holistic Insights in Human Resource Management Research Taufik, Nuryanti; Rahayuningrat, Prahita Sri
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 6 No. 1 (2025)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v6i1.26607

The development of research paradigms in economics and business has shifted from traditional positivist approaches to interpretive, constructivist, and critical perspectives. These paradigms allow for broader and more contextual exploration but often face data collection and integration limitations. Mixed methods have subsequently emerged as a research strategy that combines the strengths of quantitative and qualitative approaches to achieve a more comprehensive understanding. This article explores the significance of employing mixed methods in research within economics and business, particularly in human resource management (HRM). Integrating objective numerical data with in-depth qualitative insights in mixed methods is regarded as a solution to the limitations of traditional paradigms, offering enhanced validity through data triangulation. Examples of implementation across various HRM contexts from the restaurant industry in Korea to studies on knowledge-sharing behavior in Portugal illustrate how mixed methods contribute to richer insights into structural and human factors within organizations.

Millennial Mothers, Modern Dilemmas: A Work-Family Conflict Perspective in West Java Alisa, Juniar; Sugiarti, Rubi'ah; Rahayuningrat, Prahita Sri; Lestari, Nadya Ayu
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.1022

This study aims to explore the experience of Work-Family Conflict (WFC) among millennial married women with children in West Java through a qualitative approach with a phenomenological design. The research method involved in-depth interviews with seven purposively selected participants, focusing on subjective narratives regarding time-based conflicts, emotional tensions, behaviours, as well as triggering factors such as lack of system support and children's conditions. The results revealed that WFC is experienced in a multidimensional way, with time-based conflict and emotional strain being the main challenges, while the transfer of disciplinary behaviour from work to family was also a significant phenomenon. The findings suggest the need for more flexible organisational policies and psychological support to reduce the impact of WFC. In conclusion, this study provides an in-depth understanding of the dynamics of WFC in millennial women who are married and have children in West Java, emphasising the importance of cultural and social context in the management of this conflict.

Gaya kepemimpinan, Empati dan Budaya Organisasi: Pilar Strategis dalam Meningkatkan Kinerja Pegawai PT. SNY Fauzan, Muhammad Oceano; Zahiroh, Mun Yan; Setyawan, Suprihono; Rahayuningrat, Prahita Sri
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2677

The purpose of this study was to determine the influence of leadership style, empathy, and organizational culture in improving employee performance at PT. SNY Balikpapan. This study used a quantitative approach by distributing questionnaires to 60 respondents who were both the population and the sample. Data analysis used multiple linear regression. The results showed that simultaneously there was a significant influence between the variables of leadership style, empathy, and organizational culture on performance. However, partially only the leadership style variable had a negative influence on employee performance at PT. SNY Balikpapan.

Influential Factors of Sustainable Entrepreneurial Intention Among Gen Y and Z Women in Indonesia Palumian, Yonathan; Millenia, Gabriella; Sahetapy, Wilma Laura; Rahayuningrat, Prahita Sri
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 20 No. 3 (2024): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v20i3.1807

The objective of this study is to enhance our understanding of the factors that influence women's long-term intentions to become entrepreneurs. Specifically, it focuses on examining how perceived capability and social perception impact the intention to become a sustainable entrepreneur, with perceived opportunity acting as a mediating factor. This research adopts an explanatory approach and employs a quantitative methodology, involving a sample of 204 respondents who participated in an online questionnaire-based survey. By utilizing SmartPLS 4.0 software, this study demonstrates that perceived capability, social perception, and perceived opportunity significantly influence the intention of Indonesian women from Gen Y and Z to become sustainable entrepreneurs. Furthermore, perceived opportunity plays a notable mediating role among the other three variables.

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