Bussman Journal : Indonesian Journal of Business and Management
Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024

STRATEGI MANAJEMEN PERUBAHAN DALAM MENGHADAPI TRANSFORMASI DIGITAL: STUDI KASUS PADA PERUSAHAAN FUJI FILM

Pujiastuti Ramadhani, Novi (Unknown)
Haludin, Guntur (Unknown)
Tri Bawono, Galih (Unknown)
Angelika Sumardi, Rizqi (Unknown)
Fitriyani, Desy (Unknown)
Wirakusuma , Agung (Unknown)
Luhung, Ili (Unknown)



Article Info

Publish Date
11 Nov 2024

Abstract

Digital transformation has become imperative for company survival in the modern era. This study analyzes the change management strategies implemented by Fuji Film in facing digital transformation through a systematic literature review approach. Using content analysis of academic literature from 2020-2024, this research reveals how Fuji Film successfully transformed from a traditional photography company into an innovative technology company. The results show that Fuji Film's digital transformation success was supported by three key elements: comprehensive change management strategy, systematic digital capability development, and structured technology implementation. The company adopted the "Digital Transformation Triangle" model integrating technology, process, and human resources, supported by strong transformational leadership and continuous investment in digital talent development. This transformation resulted in significant increases in digital revenue and operational effectiveness. This research greatly advances our knowledge of change management techniques in the context of digital transformation and provides valuable lessons for traditional companies undergoing similar processes

Copyrights © 2024






Journal Info

Abbrev

home

Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...