Bussman Journal : Indonesian Journal of Business and Management
Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024

PENGARUH CONTENT MARKETING DAN BRAND IMAGE THEYUJI TERHADAP KEPUTUSAN PEMBELIAN

Toii, Indra Eka Wardana (Unknown)
Edwar, Rizka Cintya (Unknown)
Landjang, Xenia Irene Sandy (Unknown)
Mangopo, Yuni Riskita (Unknown)
Damanik, Lisa Gresti Sella (Unknown)

Article Info

Publish Date
12 Dec 2024

Abstract

This study aims to determine the effect of content marketing and brand image on purchasing decisions at the Theyuji Scraft store in Sorong City. This study uses a quantitative method. with a sample of 130 people. The quantitative data used in the study uses a Likert scale and the analysis used in this study is multiple regression and then the data is processed using SPSS 20. The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions

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Journal Info
Bussman Journal : Indonesian Journal of Business and Management
Website

Abbrev

home

Publisher

Gapenas Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...