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All Journal Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Dan Akuntansi Medan Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia kawanad
Damanik, Lisa Gresti Sella
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH CONTENT MARKETING DAN BRAND IMAGE THEYUJI TERHADAP KEPUTUSAN PEMBELIAN Toii, Indra Eka Wardana; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.281

Abstract

This study aims to determine the effect of content marketing and brand image on purchasing decisions at the Theyuji Scraft store in Sorong City. This study uses a quantitative method. with a sample of 130 people. The quantitative data used in the study uses a Likert scale and the analysis used in this study is multiple regression and then the data is processed using SPSS 20. The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions
Data Processing Training Using Partial Least Squares (PLS) for Management Students on Quantitative Research Edwar, Rizka Cintya; Khairunnisa, Ayang; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.1312

Abstract

Quantitative research is one of the key pillars in the development of science and technology. In this era of globalization, the ability to conduct quality research has become essential for students, especially management students. One of the popular and effective statistical methods for quantitative research is Partial Least Squares (PLS). This community engagement activity aims to enhance the knowledge and skills of management students in processing quantitative data using PLS methods for their research. The training was conducted over two days with a total of 30 final-semester students participating in the drafting of the thesis. The training material includes basic PLS concepts, measurement models, structural models, the operation of SmartPLS software, as well as the interpretation of the analysis results. The methods used in this training are lectures, demonstrations, and practical practice. The results of this training show an improved understanding of the PLS concept, the ability to operate PLS software, and the ability to correctly interpret analysis results by students. This training is expected to improve the quality of students' research and prepare them for the world of management work
The Rule of Work Environment and Discipline on the Performance of Bank Muamalat Employees in Sorong City Damanik, Lisa Gresti Sella; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 4 No. 2 (2024): Articles Research November 2024
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v4i2.505

Abstract

This study aims to analyze the influence of work environment and work discipline on improving the performance of Muamalat Bank employees throughout Sorong City. The method used in this study is a quantitative method. The number of samples used was 36 Muamalat Bank employees throughout Sorong City. The 36 respondents are permanent employees from Bank Muamalat and the reason the author used a sample of permanent employees is because they tend to have a higher commitment to the organization because they have invested time and energy in the long term. The data collection technique was by distributing and distributing questionnaires to predetermined samples. Furthermore, it was processed using the SPSS (Statistical Program for Social Science) analysis technique. The results of this study indicate that (1) the work environment has a positive and significant effect on the performance of Muamalat Bank employees throughout Sorong City, (2) work discipline has a negative and insignificant effect on the performance of Muamalat Bank employees throughout Sorong City. So it can be concluded that hypothesis 1 can be accepted while hypothesis 2 is not accepted.  
The Effect of Price, Product Quality, Service Quality on Consumer Purchase Decisions at Solaria Cafe and Restaurant, Sorong City Landjang, Xenia Irene Sandy; Edwar, Rizka Cintya; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 4 No. 2 (2024): Articles Research November 2024
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v4i2.509

Abstract

Business competition in this era of globalization seems increasingly tight along with the increasing business competition, consumers or buyers are increasingly careful in choosing products in terms of purchasing decisions. This study aims to analyze the effect of price, product quality and service quality on consumer purchasing decisions at the Solaria Café and Resto, Sorong City. The method used in this study is the quantitative method. The number of samples used was 190 consumers of the Solaria Café and Resto, Sorong City. Then the data collection technique by distributing and distributing questionnaires to predetermined samples. Furthermore, the data is processed using the SPSS analysis technique. The results of this study indicate that (1) Price has a positive and significant influence on consumer purchasing decisions (2) Product quality has a positive and significant influence on consumer purchasing decisions (3) Service quality has a positive influence on consumer purchasing decisions, this influence is not significant. So it is concluded that hypotheses 1 and 2 in this study are accepted while hypothesis 3 is not accepted.
PENGEMBANGAN POTENSI SUMBER DAYA LAUT MELALUI PELATIHAN KERUPUK KERANG LOKAN DI RAJA AMPAT Edwar, Rizka Cintya; Damanik, Lisa Gresti Sella; Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Toii, Indra Eka Wardana; Azelya, Iis
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.383

Abstract

The community service activity with the theme "Training on Making Crackers from Locan Shellfish" was carried out in October 2024 in Kampung Gamta, Misol Barat District, Raja Ampat Regency. The purpose of this activity is to develop the potential of marine resources, particularly locan shellfish, which has so far been used mainly as a supplementary food, by processing it into crackers made from locan shellfish. This training involved 17 participants and was conducted using a systematic approach with the PDCA (Plan-Do-Check-Act) method, which consists of planning, implementation, evaluation, and follow-up stages. Through this training, it is hoped that the community will develop skills in producing crackers, create a local flagship product, and open new business opportunities that have the potential to increase household income in Kampung Gamta.
ANALISIS PENILAIAN TINGKAT KESEHATAN BANK MENGGUNAKAN METODE CAMEL SELAMA PANDEMI (STUDI KASUS PADA PT. BPD PAPUA PERIODE 2021-2023) Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Toii, Indra Eka Wardana; Damanik, Lisa Gresti Sella
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.128

Abstract

This research was conducted to evaluate the health condition of banks during the COVID-19 pandemic. The analysis was carried out using the CAMEL approach, using several financial ratios, namely CAR (Capital Adequacy Ratio), KAP (Productive Asset Quality), ROE (Return on Equity), BOPO (Operating Costs to Operating Income), and LDR (Loan to Deposit Ratio). The method used in this study is descriptive with a quantitative approach. The data analyzed is sourced from the Published Financial Statements of PT. BPD Papua during the period 2021 to 2023. The results of the analysis show that during the pandemic, the level of financial health of PT. BPD Papua is generally in the healthy category, supported by high capital strength, good credit and expense management, and stable liquidity conditions.
Pengaruh Kecerdasan Emosional dan Motivasi Terhadap Kinerja Pegawai Dinas Kependudukan dan Catatan Sipil Kabupaten Simalungun: Indonesia Damanik, Lisa Gresti Sella
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1069

Abstract

Good public service organizations require quality human resources to improve employee performance. This research was conducted at the Population and Civil Registration Office of Simalungun Regency, which faces problems with employees being less responsive and slow in their work, thus having a negative impact on the government's image in the eyes of the public. The research objective is to determine the influence of emotional intelligence and motivation on employee performance. The research method uses a quantitative approach with data collection through questionnaires to 73 employees as research samples using saturated sampling technique. Data analysis techniques use SPSS 25 program for validity testing, reliability, simple linear regression analysis, correlation coefficient, and coefficient of determination. The research results show that emotional intelligence and motivation have a positive and significant effect on employee performance at the Population and Civil Registration Office of Simalungun Regency. These findings indicate that improving emotional intelligence and work motivation can be an effective strategy to enhance employee performance in public service.
Enhancing Employee Productivity Through Effective Occupational Health and Safety Practices Edwar, Rizka Cintya; Damanik, Lisa Gresti Sella; Harju, Leon Mitra; Toii, Indra Eka Wardana; Mangopo, Yuni Riskita
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 2 (2025): Jurnal Manajemen dan Akuntansi Medan Juli 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i2.5845

Abstract

Background: Occupational health and safety (OHS) programs are essential for ensuring the well-being of employees, particularly in sectors with high-risk environments such as the energy industry. Despite the existence of OHS programs, the effectiveness of these programs in enhancing employee productivity remains underexplored in certain regions. This research focuses on PT PLN UP3 Sorong, a state-owned company in Indonesia, to examine the impact of OHS on employee productivity. Research Objective: The purpose of this study is to analyze the effect of OHS on employee work productivity at PT PLN UP3 Sorong. Research Method: This quantitative study employs a descriptive causal design to examine the relationship between OHS and work productivity. The data were collected from 35 employees of PT PLN UP3 Sorong through questionnaires. Data analysis was conducted using simple linear regression with the help of SPSS software. Results: The findings reveal that OHS has a significant and positive effect on employee productivity. The results indicate that improvements in OHS practices lead to an increase in work productivity among employees. The statistical analysis shows that the implementation of OHS is crucial in boosting employee performance, and the correlation between the variables is strong. Conclusion: The study concludes that OHS significantly contributes to enhancing employee productivity at PT PLN UP3 Sorong. The findings emphasize the importance of investing in OHS programs to improve employee well-being and organizational performance. Companies, especially state-owned enterprises, should prioritize these programs for sustained productivity.
Peningkatan Kompetensi Penelitian Kuantitatif Mahasiswa Manajemen melalui Pelatihan Partial Least Squares (PLS) dalam Penyusunan Skripsi Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v3i2.218

Abstract

-This community service program aims to improve quantitative research competency of Management students through Partial Least Squares (PLS) training in writing theses. Using the PAR-ADDIE blended learning model, this program involved 120 participants with a real case study of PT. Ritel Indonesia Jaya. The results showed a significant increase: the post-test score increased by 35.8 points (from 42.5 to 78.3) with knowledge retention of 71.4% after 3 months. The implementation of PLS in 30 theses resulted in a convergent validity (AVE>0.6) of 92% and a composite reliability of 0.85. The economic impact is reflected in the ROI of 214%, which was obtained through: 18% increase in customer retention rate of industry partners (+Rp8.2 billion/year), Research cost savings of Rp1.3 billion, and Operational efficiency of Rp950 million. The formation of a community of practitioners (153 active members) and 28 new case studies in 4 months indicate an undesirable program. Key challenges include the adaptation of SmartPLS 4.2 technology and the need for hybrid data integration. The program demonstrates the effectiveness of triple helix collaboration in bridging academia-industry, while providing a replicable model for data-driven methodological capacity development in higher education
PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MAWAR BAKERY & CAKE SHOP STUDI KASUS DI KOTA MEDAN Damanik, Lisa Gresti Sella; Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Toii, Indra Eka Wardana
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.357

Abstract

This research aims to determine the influence of word of mouth and product quality on purchasing decisions at Mawar Bakery & Cake Shop, a case study in Medan City. The method used is quantitative. The population in this study is consumers of Mawar Bakery & Cake Shop in Medan City, totaling 206 people. The sampling technique used is probability sampling, and the sample collection method uses the Slovin formula. The research sample consists of 135 respondents. The data obtained were analyzed using the Structural Equation Model Partial Least Square (PLS) technique. The results of the study indicate that the word-of-mouth variable has a positive and significant effect on purchasing decisions, with the path coefficient value showing a T-Statistic value of 4.595 with a P-Value of 0.000 and an original sample value of 0.402. Thus, the T-Statistic value is greater than the T-table (1.97). Product quality has a positive and significant effect on purchasing decisions, with a T-Statistic value of 4.426 with a P-Value of 0.000 and an original sample value of 0.385. Thus, the T-Statistic value is greater than the T-table (1.97). The location of the business has an influence on purchasing decisions, therefore it is recommended that the owner of Mawar Bakery & Cake Shop, in determining the location of the business, can pay attention to environmental factors around the business location such as the condition of the community around the business location, the comfort and safety of the business place, and easy access for buyers. The results showed that there are still other factors that can affect purchasing decisions besides word of mouth and product quality, therefore it is recommended that the owners of Mawar Bakery & Cake Shop conduct a survey directly to buyers regarding the assessment of consumer satisfaction with word of mouth and product quality based on buyers' perceptions so that owners of Mawar Bakery & Cake Shop can make strategies to improve their business according to the characteristics of buyers who are their target market.
Co-Authors Azelya, Iis Chung , Ahvi Harju, Leon Mitra Khairunnisa, Ayang Landjang, Xenia Irene Sandy Manalu, Palti Maretto Caesar Toii, Indra Eka Wardana Yuni Riskita Mangopo