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All Journal International Journal of Business, Law, and Education Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Dan Akuntansi Medan (JUMPER) Jurnal Pengabdian Nasional (JPN) Indonesia
Damanik, Lisa Gresti Sella
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PENGARUH CONTENT MARKETING DAN BRAND IMAGE THEYUJI TERHADAP KEPUTUSAN PEMBELIAN Toii, Indra Eka Wardana; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.281

Abstract

This study aims to determine the effect of content marketing and brand image on purchasing decisions at the Theyuji Scraft store in Sorong City. This study uses a quantitative method. with a sample of 130 people. The quantitative data used in the study uses a Likert scale and the analysis used in this study is multiple regression and then the data is processed using SPSS 20. The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions
Data Processing Training Using Partial Least Squares (PLS) for Management Students on Quantitative Research Edwar, Rizka Cintya; Khairunnisa, Ayang; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.1312

Abstract

Quantitative research is one of the key pillars in the development of science and technology. In this era of globalization, the ability to conduct quality research has become essential for students, especially management students. One of the popular and effective statistical methods for quantitative research is Partial Least Squares (PLS). This community engagement activity aims to enhance the knowledge and skills of management students in processing quantitative data using PLS methods for their research. The training was conducted over two days with a total of 30 final-semester students participating in the drafting of the thesis. The training material includes basic PLS concepts, measurement models, structural models, the operation of SmartPLS software, as well as the interpretation of the analysis results. The methods used in this training are lectures, demonstrations, and practical practice. The results of this training show an improved understanding of the PLS concept, the ability to operate PLS software, and the ability to correctly interpret analysis results by students. This training is expected to improve the quality of students' research and prepare them for the world of management work
The Rule of Work Environment and Discipline on the Performance of Bank Muamalat Employees in Sorong City Damanik, Lisa Gresti Sella; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 4 No. 2 (2024): Articles Research November 2024
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v4i2.505

Abstract

This study aims to analyze the influence of work environment and work discipline on improving the performance of Muamalat Bank employees throughout Sorong City. The method used in this study is a quantitative method. The number of samples used was 36 Muamalat Bank employees throughout Sorong City. The 36 respondents are permanent employees from Bank Muamalat and the reason the author used a sample of permanent employees is because they tend to have a higher commitment to the organization because they have invested time and energy in the long term. The data collection technique was by distributing and distributing questionnaires to predetermined samples. Furthermore, it was processed using the SPSS (Statistical Program for Social Science) analysis technique. The results of this study indicate that (1) the work environment has a positive and significant effect on the performance of Muamalat Bank employees throughout Sorong City, (2) work discipline has a negative and insignificant effect on the performance of Muamalat Bank employees throughout Sorong City. So it can be concluded that hypothesis 1 can be accepted while hypothesis 2 is not accepted.  
The Effect of Price, Product Quality, Service Quality on Consumer Purchase Decisions at Solaria Cafe and Restaurant, Sorong City Landjang, Xenia Irene Sandy; Edwar, Rizka Cintya; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 4 No. 2 (2024): Articles Research November 2024
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v4i2.509

Abstract

Business competition in this era of globalization seems increasingly tight along with the increasing business competition, consumers or buyers are increasingly careful in choosing products in terms of purchasing decisions. This study aims to analyze the effect of price, product quality and service quality on consumer purchasing decisions at the Solaria Café and Resto, Sorong City. The method used in this study is the quantitative method. The number of samples used was 190 consumers of the Solaria Café and Resto, Sorong City. Then the data collection technique by distributing and distributing questionnaires to predetermined samples. Furthermore, the data is processed using the SPSS analysis technique. The results of this study indicate that (1) Price has a positive and significant influence on consumer purchasing decisions (2) Product quality has a positive and significant influence on consumer purchasing decisions (3) Service quality has a positive influence on consumer purchasing decisions, this influence is not significant. So it is concluded that hypotheses 1 and 2 in this study are accepted while hypothesis 3 is not accepted.
PENGEMBANGAN POTENSI SUMBER DAYA LAUT MELALUI PELATIHAN KERUPUK KERANG LOKAN DI RAJA AMPAT Edwar, Rizka Cintya; Damanik, Lisa Gresti Sella; Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Toii, Indra Eka Wardana; Azelya, Iis
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.383

Abstract

The community service activity with the theme "Training on Making Crackers from Locan Shellfish" was carried out in October 2024 in Kampung Gamta, Misol Barat District, Raja Ampat Regency. The purpose of this activity is to develop the potential of marine resources, particularly locan shellfish, which has so far been used mainly as a supplementary food, by processing it into crackers made from locan shellfish. This training involved 17 participants and was conducted using a systematic approach with the PDCA (Plan-Do-Check-Act) method, which consists of planning, implementation, evaluation, and follow-up stages. Through this training, it is hoped that the community will develop skills in producing crackers, create a local flagship product, and open new business opportunities that have the potential to increase household income in Kampung Gamta.
ANALISIS PENILAIAN TINGKAT KESEHATAN BANK MENGGUNAKAN METODE CAMEL SELAMA PANDEMI (STUDI KASUS PADA PT. BPD PAPUA PERIODE 2021-2023) Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Toii, Indra Eka Wardana; Damanik, Lisa Gresti Sella
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.128

Abstract

This research was conducted to evaluate the health condition of banks during the COVID-19 pandemic. The analysis was carried out using the CAMEL approach, using several financial ratios, namely CAR (Capital Adequacy Ratio), KAP (Productive Asset Quality), ROE (Return on Equity), BOPO (Operating Costs to Operating Income), and LDR (Loan to Deposit Ratio). The method used in this study is descriptive with a quantitative approach. The data analyzed is sourced from the Published Financial Statements of PT. BPD Papua during the period 2021 to 2023. The results of the analysis show that during the pandemic, the level of financial health of PT. BPD Papua is generally in the healthy category, supported by high capital strength, good credit and expense management, and stable liquidity conditions.
Exploring the Influence of Purpose-Driven Culture, Work-Life Integration, and Digital Competency on Gen Z Employee Retention Sihite, Mislan; Damanik, Lisa Gresti Sella
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1105

Abstract

This study investigates the influence of purpose-driven culture, work-life integration, and digital competency on Gen Z employee retention in the modern workplace. As Gen Z increasingly becomes a dominant workforce demographic, understanding the factors that shape their intention to stay within organizations is critical for HR strategy and organizational sustainability. Using a quantitative approach, data were collected through an online structured questionnaire from a sample of Gen Z employees across various industries. The data were analyzed using multiple linear regression via SPSS. Results revealed that all three independent variables—purpose-driven culture, work-life integration, and digital competency—had significant and positive effects on employee retention intention. These findings highlight the need for organizations to align with generational values, provide supportive and flexible work environments, and enhance digital capabilities to improve retention rates. The study offers practical and theoretical implications for managing Gen Z talent and building a resilient, future-ready workforce.
Pengaruh Kecerdasan Emosional dan Motivasi Terhadap Kinerja Pegawai Dinas Kependudukan dan Catatan Sipil Kabupaten Simalungun: Indonesia Damanik, Lisa Gresti Sella
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1069

Abstract

Good public service organizations require quality human resources to improve employee performance. This research was conducted at the Population and Civil Registration Office of Simalungun Regency, which faces problems with employees being less responsive and slow in their work, thus having a negative impact on the government's image in the eyes of the public. The research objective is to determine the influence of emotional intelligence and motivation on employee performance. The research method uses a quantitative approach with data collection through questionnaires to 73 employees as research samples using saturated sampling technique. Data analysis techniques use SPSS 25 program for validity testing, reliability, simple linear regression analysis, correlation coefficient, and coefficient of determination. The research results show that emotional intelligence and motivation have a positive and significant effect on employee performance at the Population and Civil Registration Office of Simalungun Regency. These findings indicate that improving emotional intelligence and work motivation can be an effective strategy to enhance employee performance in public service.
Enhancing Employee Productivity Through Effective Occupational Health and Safety Practices Edwar, Rizka Cintya; Damanik, Lisa Gresti Sella; Harju, Leon Mitra; Toii, Indra Eka Wardana; Mangopo, Yuni Riskita
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 2 (2025): Jurnal Manajemen dan Akuntansi Medan Juli 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i2.5845

Abstract

Background: Occupational health and safety (OHS) programs are essential for ensuring the well-being of employees, particularly in sectors with high-risk environments such as the energy industry. Despite the existence of OHS programs, the effectiveness of these programs in enhancing employee productivity remains underexplored in certain regions. This research focuses on PT PLN UP3 Sorong, a state-owned company in Indonesia, to examine the impact of OHS on employee productivity. Research Objective: The purpose of this study is to analyze the effect of OHS on employee work productivity at PT PLN UP3 Sorong. Research Method: This quantitative study employs a descriptive causal design to examine the relationship between OHS and work productivity. The data were collected from 35 employees of PT PLN UP3 Sorong through questionnaires. Data analysis was conducted using simple linear regression with the help of SPSS software. Results: The findings reveal that OHS has a significant and positive effect on employee productivity. The results indicate that improvements in OHS practices lead to an increase in work productivity among employees. The statistical analysis shows that the implementation of OHS is crucial in boosting employee performance, and the correlation between the variables is strong. Conclusion: The study concludes that OHS significantly contributes to enhancing employee productivity at PT PLN UP3 Sorong. The findings emphasize the importance of investing in OHS programs to improve employee well-being and organizational performance. Companies, especially state-owned enterprises, should prioritize these programs for sustained productivity.
The Influence Of Organizational Commitment, Job Satisfaction, and Leadership Support on Employee Retention Farawowan, Fauziah F.; Damanik, Lisa Gresti Sella; Tulak, Grace Tedy
Journal Management & Economics Review (JUMPER) Vol. 3 No. 4 (2025): On Progress
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i4.704

Abstract

Employee retention has become a critical issue for organizations in today’s highly competitive business environment. High turnover rates not only increase recruitment and training costs but also disrupt organizational stability and long-term performance. This study examines the influence of organizational commitment, job satisfaction, and leadership support on employee retention. Using a quantitative research approach with survey data collected from employees across various sectors, statistical analyses were conducted to evaluate the relationships among these variables. The findings reveal that organizational commitment, job satisfaction, and leadership support each have significant positive effects on employee retention, both individually and collectively. Employees who are emotionally committed, satisfied with their work conditions, and supported by their leaders are more likely to remain within the organization. The results confirm the relevance of Social Exchange Theory, Herzberg’s Two-Factor Theory, and Leader-Member Exchange Theory in explaining employee retention behavior. Practically, the study underscores the importance of developing integrated human resource strategies that foster organizational commitment, enhance job satisfaction, and strengthen leadership support to reduce turnover. Limitations and recommendations for future research are also discussed, including the need for longitudinal studies and the exploration of additional variables such as organizational culture and work-life balance.
Co-Authors Azelya, Iis Farawowan, Fauziah F. Harju, Leon Mitra Khairunnisa, Ayang Landjang, Xenia Irene Sandy Mangopo, Yuni Riskita Mislan Sihite, Mislan Rizka Cintya Edwar Toii, Indra Eka Wardana Tulak, Grace Tedy Yuni Riskita Mangopo