Bussman Journal : Indonesian Journal of Business and Management
Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024

ANALISIS KEGAGALAN PERUSAHAAN BLACKBERRY DENGAN MENGGUNAKAN MODEL MANAJEMEN PERUBAHAN SATIR

Daniel CS, Wiltasar (Unknown)
Rizky, Irgi Saeful (Unknown)
Zalzabyella, Arzella (Unknown)
Lunanda, Zahra Aurela (Unknown)
Oktaviana, Narumi (Unknown)

Article Info

Publish Date
12 Dec 2024

Abstract

The ability of an organization to adapt becomes important in the modern era full of dynamic changes, as seen in the Blackberry failure. In the context of Blackberry change management, this study examines the failure through the Satir Change Model approach, which emphasizes the emotional dynamics and individual behavior during the change process. These stages include Status Quo, Resistance, Chaos Integration, and New Status Quo. This study uses a qualitative approach based on case studies. It is hoped that this study will provide knowledge to other organizations on how to manage change effectively and sustainably.

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Journal Info
Bussman Journal : Indonesian Journal of Business and Management
Website

Abbrev

home

Publisher

Gapenas Publisher

Subject

Economics, Econometrics & Finance

Description

Bussman Journal: Indonesian Journal of Business and Management is a multidisciplinary Open Access Journal that strives for inclusivity and global reach. The broad scope of the Journal creates a perfect environment to foster connections between researchers across all areas of Business & Management ...