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All Journal Jurnal Ilmiah Manajemen Kesatuan Bussman Journal : Indonesian Journal of Business and Management Jurnal Multidisiplin West Science
Oktaviana, Narumi
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Economics, Econometrics & Finance Social Sciences

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ANALISIS KEGAGALAN PERUSAHAAN BLACKBERRY DENGAN MENGGUNAKAN MODEL MANAJEMEN PERUBAHAN SATIR Daniel CS, Wiltasar; Rizky, Irgi Saeful; Zalzabyella, Arzella; Lunanda, Zahra Aurela; Oktaviana, Narumi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.289

Abstract

The ability of an organization to adapt becomes important in the modern era full of dynamic changes, as seen in the Blackberry failure. In the context of Blackberry change management, this study examines the failure through the Satir Change Model approach, which emphasizes the emotional dynamics and individual behavior during the change process. These stages include Status Quo, Resistance, Chaos Integration, and New Status Quo. This study uses a qualitative approach based on case studies. It is hoped that this study will provide knowledge to other organizations on how to manage change effectively and sustainably.
TikTok dan Instagram Reels sebagai Alat Pemasaran: Dampaknya terhadap Keputusan Pembelian Konsumen Oktaviana, Narumi; Damayantie, Alvina; Dhiya’ulhaq, Mufadhal Daffa
Jurnal Multidisiplin West Science Vol 4 No 10 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i10.2747

Abstract

Perkembangan teknologi digital telah merevolusi strategi pemasaran, khususnya dengan hadirnya platform video pendek seperti TikTok dan Instagram Reels. Penelitian ini bertujuan untuk menganalisis efektivitas kedua platform tersebut sebagai alat pemasaran serta dampaknya terhadap keputusan pembelian konsumen. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui studi literatur, analisis konten, serta wawancara mendalam dengan pengguna aktif berusia 18–35 tahun. Hasil penelitian menunjukkan bahwa TikTok lebih unggul dalam menciptakan keterlibatan awal dan mendorong pembelian impulsif melalui konten yang emosional dan menghibur, sementara Instagram Reels lebih efektif dalam konversi penjualan berulang berkat fitur informatif dan struktur yang lebih jelas. Tiga faktor utama yang memengaruhi keputusan pembelian adalah emosi, informasi produk, dan kepercayaan terhadap user-generated content. Penelitian ini merekomendasikan strategi pemasaran hybrid yang menggabungkan kekuatan kedua platform untuk mengoptimalkan hasil kampanye digital.
Analysis of Feedback Responsiveness on Employee Performance Firgie, Daffaessa; Lunanda, Zahra Aurela; Subarkah, Firman; Putra, Bima Aji; Oktaviana, Narumi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.2536

Abstract

Feedback has a central role in Human Resources (HR) management, because it is an important tool in helping employees reach their maximum potential. This study adopts a quantitative approach to explore the relationship between feedback responsiveness and employee performance in service companies in South Jakarta. Data were collected from 120 employees using purposive sampling method from February to March 2023. Statistical analysis indicates a significant relationship between feedback responsiveness and employee performance. The results show that high feedback responsiveness positively affects employee performance, highlighting the importance of effective communication and constructive feedback in the workplace. These findings support management theories emphasizing the crucial role of feedback in enhancing motivation, job satisfaction, and employee performance. Additionally, this study integrates findings from previous research to enrich understanding of this relationship in the context of the service industry in South Jakarta. In conclusion, these results provide valuable insights for HR practitioners and other stakeholders in evidence-based decision-making in dynamic business environments.
Co-Authors Damayantie, Alvina Daniel CS, Wiltasar Dhiya’ulhaq, Mufadhal Daffa Firgie, Daffaessa Lunanda, Zahra Aurela Putra, Bima Aji Rizky, Irgi Saeful Subarkah, Firman Zalzabyella, Arzella