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All Journal Bussman Journal : Indonesian Journal of Business and Management
Daniel CS, Wiltasar
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Economics, Econometrics & Finance

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ANALISIS KEGAGALAN PERUSAHAAN BLACKBERRY DENGAN MENGGUNAKAN MODEL MANAJEMEN PERUBAHAN SATIR Daniel CS, Wiltasar; Rizky, Irgi Saeful; Zalzabyella, Arzella; Lunanda, Zahra Aurela; Oktaviana, Narumi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.289

Abstract

The ability of an organization to adapt becomes important in the modern era full of dynamic changes, as seen in the Blackberry failure. In the context of Blackberry change management, this study examines the failure through the Satir Change Model approach, which emphasizes the emotional dynamics and individual behavior during the change process. These stages include Status Quo, Resistance, Chaos Integration, and New Status Quo. This study uses a qualitative approach based on case studies. It is hoped that this study will provide knowledge to other organizations on how to manage change effectively and sustainably.
Co-Authors Lunanda, Zahra Aurela Oktaviana, Narumi Rizky, Irgi Saeful Zalzabyella, Arzella