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All Journal Jurnal Ilmiah Manajemen Kesatuan Bussman Journal : Indonesian Journal of Business and Management
Rizky, Irgi Saeful
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Economics, Econometrics & Finance Social Sciences

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ANALISIS KEGAGALAN PERUSAHAAN BLACKBERRY DENGAN MENGGUNAKAN MODEL MANAJEMEN PERUBAHAN SATIR Daniel CS, Wiltasar; Rizky, Irgi Saeful; Zalzabyella, Arzella; Lunanda, Zahra Aurela; Oktaviana, Narumi
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.289

Abstract

The ability of an organization to adapt becomes important in the modern era full of dynamic changes, as seen in the Blackberry failure. In the context of Blackberry change management, this study examines the failure through the Satir Change Model approach, which emphasizes the emotional dynamics and individual behavior during the change process. These stages include Status Quo, Resistance, Chaos Integration, and New Status Quo. This study uses a qualitative approach based on case studies. It is hoped that this study will provide knowledge to other organizations on how to manage change effectively and sustainably.
The Influence of Creative Organizational Culture on the Sustainable Innovation Process at PT Paragon Technology and Innovation Ahmed, Galant M; Haludin, Guntur; Ristanti, Vicka Ellianna; Putri, Tasya Alivia; Rizky, Irgi Saeful; Wisanggeni, Dhafa Herlambang
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2620

Abstract

The aim of this research is to ascertain whether positive or negative internet reviews have an impact on consumer trust in a business. The methodology of this investigation is quantitative. 2019 active management students who have purchased Roughneck 1991 items on Shopee Marketplace form the population for this analysis. A total of 94 participants were surveyed for this analysis. Primary data collection was carried out by sending questionnaires, so this research relies entirely on this method. Multiple regression analysis in SPSS 25 was used to analyze the data in this research. The t-test findings of this study indicate that good online customer reviews significantly increase consumer trust, whereas online customer ratings do not. Consumer confidence in Roughneck 1991 products on Shopee Marketplace increased as a result of the positive and statistically significant feedback they received from other customer evaluations and ratings posted online. It is hoped that in the future academics will include more characteristics that theoretically also impact customer trust. Researchers can provide Roughneck 1991 marketing advice to improve the quality and quantity of their merchandise.
Co-Authors Ahmed, Galant M Daniel CS, Wiltasar Guntur Haludin Lunanda, Zahra Aurela Oktaviana, Narumi Putri, Tasya Alivia Ristanti, Vicka Ellianna Wisanggeni, Dhafa Herlambang Zalzabyella, Arzella