The Need Analysis of Learning English for Negotiation Skills for the International Business Administration Students of State Polytechnic of Bengkalis

Rambe, Armita Novriana
Supriati, Supriati
Astari, Yanisha Dwi

Proceeding Applied Business and Engineering Conference
Vol. 12 (2024): 12th Applied Business and Engineering Conference

This study explores the specific needs for learning English negotiation skills among International BusinessAdministration students at the State Polytechnic of Bengkalis. A qualitative descriptive approach was employed,involving a sample of 60 students and 6 lecturers. To gather comprehensive insights, data were collected usingquestionnaires and interviews. The analysis focused on identifying gaps in students’ current English proficiency, thechallenges they face during negotiations, and the effectiveness of the existing curriculum. Results indicated thatstudents often struggle with business-specific vocabulary, fluency, and cultural understanding in negotiation contexts.Both students and lecturers highlighted the importance of integrating more practical and interactive learning methods,such as real-life case studies or project-based learning, role play into the curriculum. Additionally, the study suggestsa greater emphasis on cultural training to enhance students' capabilities in international negotiations. These findingspoint to the need for curriculum adjustments to better equip students with the skills required for successful businessnegotiations in a global environment.