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All Journal JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Lexeme : Journal of Linguistics and Applied Linguistics Proceeding Applied Business and Engineering Conference
Astari, Yanisha Dwi
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Evaluation of BUMDesa Performance on Village Economy in Bengkalis Regency Muttaqin, Husnul; Sukma, Doris; Astari, Yanisha Dwi; Dalimunthe, Deliana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This research aims to evaluate the performance of Village-Owned Enterprises (BUMDesa) on the villageeconomy in Bengkalis Regency. The focus of this research was conducted on two independent BUMDesa, namelyBUMDesa in Kuala Alam Village and Jangkang Village. The research approach used was descriptive qualitative method,where data was collected through in-depth interviews, field observations, and document studies. The analysis in thisstudy aims to describe how BUMDesa contribute to improving the village economy through job creation, increasingcommunity income, as well as local business development. The results show that BUMDesa in both villages studied havea good impact in driving the village economy. In Kuala Alam Village, BUMDesa Kuala Alam plays an active role in thetrade, seafood and plantation sectors, which directly increases the income of the local community. While in JangkangVillage, BUMDesa Sejahtera focuses on the trade and drinking water processing sectors, which also contributes well tothe village economy. However, this research also found several obstacles faced by BUMDesa, particularly in terms ofbusiness management, human resource management. From these findings, it is recommended to increase managerialtraining for BUMDesa administrators, human resource capacity building, and increase synergy between BUMDesa andlocal government to improve the effectiveness and sustainability of BUMDesa programs in supporting village economicdevelopment.
Implementation of Cyber-Link Marketing Model for MSME Partners of PT. Pertamina Hulu Rokan (PHR) Hadi, Larbiel; Astari, Yanisha Dwi; Triyono, Wahyu
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This study aims to determine how the implementation of the Cyber-Link marketing model in MSMEs assistedby PT Pertamina Hulu Rokan (PHR). The analysis in this study used a quantitative descriptive method with data collectiontechniques using questionnaires and interviews with MSME actors. The population of this study are MSMEs assisted byPT Pertamina Hulu Rokan who are members of the Riau Cyber Community of Regional Featured Products (KaRiCePU)with a total sample of 63 MSMEs. Data analysis was carried out in four stages, namely editing, coding, tabulation, and dataanalysis. The results explained that the implementation of the Cyber-Link model succeeded in increasing product visibility,expanding market reach, and creating better interactions with consumers. However, challenges in technology adoption,including limited digital knowledge and internet access, were significant barriers. Recommendations from this studyinclude increasing digital training for MSME players and strengthening technology infrastructure to support thesustainability and growth of MSMEs in the digital era. This research is expected to provide insights for the developmentof more effective and innovative marketing strategies for MSMEs.
The Need Analysis of Learning English for Negotiation Skills for the International Business Administration Students of State Polytechnic of Bengkalis Rambe, Armita Novriana; Supriati, Supriati; Astari, Yanisha Dwi
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study explores the specific needs for learning English negotiation skills among International BusinessAdministration students at the State Polytechnic of Bengkalis. A qualitative descriptive approach was employed,involving a sample of 60 students and 6 lecturers. To gather comprehensive insights, data were collected usingquestionnaires and interviews. The analysis focused on identifying gaps in students’ current English proficiency, thechallenges they face during negotiations, and the effectiveness of the existing curriculum. Results indicated thatstudents often struggle with business-specific vocabulary, fluency, and cultural understanding in negotiation contexts.Both students and lecturers highlighted the importance of integrating more practical and interactive learning methods,such as real-life case studies or project-based learning, role play into the curriculum. Additionally, the study suggestsa greater emphasis on cultural training to enhance students' capabilities in international negotiations. These findingspoint to the need for curriculum adjustments to better equip students with the skills required for successful businessnegotiations in a global environment.
Evaluation of BUMDesa Performance on Village Economy in Bengkalis Regency Muttaqin, Husnul; Sukma, Doris; Astari, Yanisha Dwi; Dalimunthe, Deliana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to evaluate the performance of Village-Owned Enterprises (BUMDesa) on the village economyin Bengkalis Regency. The focus of this research was conducted on two independent BUMDesa, namely BUMDesa in KualaAlam Village and Jangkang Village. The research approach used was descriptive qualitative method, where data was collectedthrough in-depth interviews, field observations, and document studies. The analysis in this study aims to describe howBUMDesa contribute to improving the village economy through job creation, increasing community income, as well as localbusiness development. The results show that BUMDesa in both villages studied have a good impact in driving the villageeconomy. In Kuala Alam Village, BUMDesa Kuala Alam plays an active role in the trade, seafood and plantation sectors,which directly increases the income of the local community. While in Jangkang Village, BUMDesa Sejahtera focuses on thetrade and drinking water processing sectors, which also contributes well to the village economy. However, this research alsofound several obstacles faced by BUMDesa, particularly in terms of business management, human resource management. Fromthese findings, it is recommended to increase managerial training for BUMDesa administrators, human resource capacitybuilding, and increase synergy between BUMDesa and local government to improve the effectiveness and sustainability ofBUMDesa programs in supporting village economic development.
PRAGMATIC STRATEGY CLASSIFICATION IN ENGLISH BUSINESS NEGOTIATION USING A RULE-BASED APPROACH Rambe, Armita Novriana; Astari, Yanisha Dwi; Lubis, Siti Isma Sari
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 10, No 3 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v10i3.9144

Abstract

English business negotiation requires not only grammatical accuracy but also pragmatic competence, as strategies such as directness, politeness, mitigation, and hedging determine how offers and requests are received. Current pedagogical practices, which rely on role-plays and simulations, often provide only general evaluations and lack detailed feedback on pragmatic strategies. This study proposes a rule-based approach to classify pragmatic strategies in student negotiation transcripts. Rules were formulated using both pragmatic theory and empirical observation, then represented in First-Order Logic (FOL) for computational implementation. The dataset consisted of 1,200 utterances from simulated negotiations, which were manually annotated by three experts with high inter-annotator agreement (κ = 0.82). The rule-based system classified each utterance deterministically into one of the four strategies based on lexical and grammatical markers. Results show that directness dominated (51.7%), followed by politeness (30.8%), while mitigation (11.7%) and hedging (5.8%) were used less frequently. System evaluation against manual annotation yielded strong performance, with a macro F1-score of 0.81. While effective in detecting directness and politeness, the system was less optimal for mitigation and hedging due to their implicit variability. These findings suggest that students favor straightforward expressions and underuse more nuanced strategies. The study concludes that pragmatic instruction should place greater emphasis on mitigation and hedging, while the rule-based system can serve as an automatic feedback tool to support pragmatic learning in English for Business Negotiation
LEADER AND PEOPLE CONCEPTS EMBODIED IN METAPHORS FOUND IN PENYAMBUNG LIDAH RAKYAT INDONESIA: AN AUTOBIOGRAPHY BOOK OF SOEKARNO Astari, Yanisha Dwi; Rambe, Armita Novriana
Lexeme : Journal of Linguistics and Applied Linguistics Vol. 5 No. 1 (2023): JANUARY 2023
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ljlal.v5i1.26709

Abstract

The paper aims to investigate the kinds of metaphors found in the book Penyambung Lidah Rakyat Indonesia: An Autobiography of Soekarno, which is written based on the interview with Soekarno, the first president of Indonesia who pronounced proclamation of Indonesian independence. The identified metaphors are focused on the ones related to the concepts of leader and people. The categorizations are based on Lakoff and Johnson (2003) distinction of conceptual metaphor: structural, orientational, and ontological. The approach used in this study is qualitative. There are 28 data of metaphors related to the concepts of leader and people found in the autobiography book of Soekarno. Based on the analysis, it shows that the concepts of leader and people which are embodied in the metaphors are that leader is the backbone of a family; he/she is born from and raised by people, which inevitably belong to his people (as their property or what people belong to), and as the leader grows up, the offspring roles becomes more significant as the ear, mouth, and the extension of people’s tongue to the utmost. As much important as the leader is, people are also perceived as the nutrition and motor to make the leader alive and keep surviving. 
Co-Authors Dalimunthe, Deliana Husnul Muttaqin Larbiel Hadi Lubis, SitiIsma Sari Rambe, Armita Novriana Sukma, Doris Supriati, Supriati Wahyu Triyono, Wahyu