<![CDATA[This study explores the effectiveness of Duolingo, a Mobile-Assisted Language Learning (MALL) application, in enhancing English learning motivation among students from the accounting and management study programs. Non-English major students often face time constraints in formal language learning, with only 24 hours of English classes throughout their college years. This study employed a quasi-experimental design with a mixed-method approach to analyze data from 56 students who participated in a self-study program using Duolingo for six weeks. Quantitative analysis using the Wilcoxon Signed-Rank Test revealed that 85.7% of students experienced a significant increase in motivation. Qualitative findings from in-depth interviews indicated that gamification elements such as levels and leaderboards played a role in enhancing motivation and engagement. This study suggests that Duolingo presents a potential solution to time constraints in formal English education at universities.]]>
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