<![CDATA[This study aims to analyze the effectiveness of health promotion media, namely slide media and social media (animated videos), in improving workers' knowledge and interest in HIV/AIDS and Voluntary Counseling and Testing (VCT) at PT. X, Tabalong Regency, South Kalimantan. The study utilized a quasi-experimental design with a two-group pre-posttest method, involving 360 respondents. Group A received counseling using slide media, while Group B was educated through animated videos shared via WhatsApp. The results showed a significant increase in knowledge in both groups, with the slide media group demonstrating higher effectiveness compared to the social media group (p < 0.001). However, interest in VCT did not show a significant relationship with increased knowledge in either group (p > 0.05). Slide media proved to be more effective than social media in enhancing workers' knowledge of HIV/AIDS. These findings highlight the importance of using appropriate health promotion media to educate workers about health issues.]]>
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