Nusantara Hasana Journal
Vol. 4 No. 8 (2025): Nusantara Hasana Journal, January 2025

PENGARUH HARGA DAN SUASANA KAFE DI KAWASAN SENGGIGI TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA

I Putu Septian Adi Prayuda (Unknown)
Fathurrahman, Fathurrahman (Unknown)
Slamet Mardiyanto Rahayu (Unknown)
Lale Ajeng Khalifatun Wardani (Unknown)

Article Info

Publish Date
10 Jan 2024

Abstract

Senggigi is a popular tourist destination in West Nusa Tenggara. Price and cafe atmosphere are factors that determine purchasing decisions for a product. Based on research, it can be seen that the price and atmosphere of cafes in the Senggigi area greatly influence students' purchasing decisions.

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Journal Info
Nusantara Hasana Journal
Website

Abbrev

nhj

Publisher

Yayasan Nusantara Hasana Berdikari

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...