Analisis Strategi Pemasaran pada PT Astra Internasional TBK

Shintami Oktavia (Universitas Negeri Medan)
Hasiandra Simanjuntak (Universitas Negeri Medan)
Putri Sandrina Sitompul (Universitas Negeri Medan)
Radhika Narwastu (Universitas Negeri Medan)
Maya Martiza Sari (Universitas Negeri Medan)
Cecilia Miranda Lumbangaol (Universitas Negeri Medan)
Dicky M.C Sinulingga (Universitas Negeri Medan)

Journal on Education
Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024

This research aims to determine the analysis of marketing strategies at PT Astra Internasional Tbk. In this research we will carry out an analysis of the company so that we can analyze how marketing from Pt Astra Internasional Tbk. The type of research used is quantitative research using secondary data where we take existing marketing data. The result is to create statistics regarding previous marketing analysis at Pt Astra Tbk so that we can make decisions on future sales. With this research, it is hoped that it can provide motivation to employees to increase sales and support the company's existence.