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All Journal Journal on Education Jurnal Bisnis, Manajemen, dan Ekonomi
Radhika Narwastu
Universitas Negeri Medan
Economics, Econometrics & Finance Education

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Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Toko Buah Risman di Pasar MMTC Medan Mahya Sabilillah; Putri Sandrina Sitompul; Radhika Narwastu; Nafidza Shadrina
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 4 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i4.1456

Abstract

This study aims to analyse the effect of service and product quality on customer satisfaction at Risman fruit shop in the MMTC Medan market. The research method used is quantitative research involving 35 respondents. This study uses multiple linear regression as an analytical tool to see the effect of each variable. Service quality indicators are tangibility, reliability, responsiveness, empathy and service assurance. This study’s product quality indicators are product freshness, product presentation and taste quality. Customer satisfaction indicators are the conformity of expectations and reality, the interest in repurchasing, and the willingness to recommend. The results showed that service quality and product quality significantly influence customer satisfaction. These findings imply the importance of improving service and product quality to increase customer satisfaction at Risman fruit shop. This study provides valuable insights for similar business owners and marketing managers to improve relationships with customers and enhance business performance.
Analisis Strategi Pemasaran pada PT Astra Internasional TBK Shintami Oktavia; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Radhika Narwastu; Maya Martiza Sari; Cecilia Miranda Lumbangaol; Dicky M.C Sinulingga
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7685

Abstract

This research aims to determine the analysis of marketing strategies at PT Astra Internasional Tbk. In this research we will carry out an analysis of the company so that we can analyze how marketing from Pt Astra Internasional Tbk. The type of research used is quantitative research using secondary data where we take existing marketing data. The result is to create statistics regarding previous marketing analysis at Pt Astra Tbk so that we can make decisions on future sales. With this research, it is hoped that it can provide motivation to employees to increase sales and support the company's existence.
Analisis Strategi Pemasaran pada PT Astra Internasional Tbk Shintami Oktavia; Hasiandra Simanjuntak; Putri Sandrina Sitompul; Radhika Narwastu; Maya Martiza Sari; Cecilia Miranda Lumbangaol; Dicky M.C Sinulingga
Journal on Education Vol 7 No 1 (2024): Journal on Education: Volume 7 Nomor 1 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v7i1.7687

Abstract

Information within a company is very important to support sustainability development, so there is a reason that information is really needed for a company company. One company that uses an integrated information system network to make business easier the company is PT. Telkom . Telkom demands to be even better improve the quality and quantity of its services in order to become a company the best telecommunications in Indonesia and even the world, not only that, PT Telkom too Realizing that there is the importance of human resources (HR) in helping company to achieve its main targets, and in helping the company to achieve main target, and in its implementation must take into account social interests, functional and employee.
Co-Authors Cecilia Miranda Lumbangaol Dicky M.C Sinulingga Fachry Abda El Rahman Hasiandra Simanjuntak Hasiandra Simanjuntak Mahya Sabilillah Maya Martiza Sari Nafidza Shadrina Putri Sandrina Sitompul Shintami Oktavia