LOSARI: Jurnal Pengabdian Kepada Masyarakat
Vol. 6 No. 2 (2024): Desember 2024

Peningkatan Kualitas dan Nilai Tambah Biji Kopi melalui Pelatihan Pengelolaan Coffee Drying House (CDH) dan Strategi Pemasaran Digital di Kelurahan Lubuk Buntak

Syahri, Riduan (Unknown)
Nasrullah, Abdi (Unknown)
Rahmayati, Desy (Unknown)

Article Info

Publish Date
01 Dec 2024

Abstract

This community service activity aimed to improve the quality and added value of coffee beans produced by farmers in Lubuk Buntak Village through the optimization of Coffee Drying House (CDH) management and the implementation of digital marketing strategies. The methods used were intensive training on good CDH management practices and the provision of materials on digital marketing strategies such as branding, social media marketing, and e-commerce. The results obtained from this activity were an increase in farmers' knowledge of the correct coffee drying process, an improvement in the quality of coffee beans, and an increased interest of farmers in marketing their coffee products digitally.

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Journal Info
LOSARI: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

losari

Publisher

Losari Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

Description

LOSARI: Jurnal Pengabdian Kepada Masyarakat merupakan jurnal yang dikelola oleh Lembaga Learning of Science and Research Innovation (LOSARI). Menerbitkan artikel kegiatan pengabdian pada masyarakat bidang pendidikan, sosial, pengembangan sumberdaya manusia, kesehatan, teknologi tepat guna, dan ...