Boosting Tourism Village Appeal: Strategies for Effective English Language Content Creation

Fini Asterina Zalukhu (Universitas Nias, Indonesia)
Afore Tahir Harefa (Universitas Nias, Indonesia)
Elwin Piarawan Zebua (Universitas Nias, Indonesia)
Riswan Zega (Universitas Nias, Indonesia)

Journal of English Language Teaching and Literature (JELITA)
Vol 5 No 2 (2024): Journal of English Language Teaching and Literature (JELITA)

This research focuses on improving the promotion of tourism villages using technology to create English-language content. The research uses the Four-D model to create a website-based digital promotional media for Tumori Village in North Sumatra. The website showcases the village's uniqueness, traditional houses, history, etc. The results show that the website can boost tourism promotion globally, contribute to the local economy, and increase village visibility on search engines and social media. The research aims to provide guidance for other villages in developing effective English-language content, enhancing their appeal to international travelers and bringing sustainable benefits to local communities.