Strategi Pemberian Label Nama Pada Produk Susu Kambing Etawa di Desa Tanjungan, Kemlagi Mojokerto Dalam Upaya Meningkatkan Nilai Jual dan Daya Saing

Inuk Wahyuni Istiqomah
Ahmad Firmansyah
Mohamad A’ang Fahrurrozi
Lailil Nashofatul Ummah
Tasya Avrillia Frastya
Cindy Kurnia Permatasari
Juan Dwi Saputra
Satrio Agung Buono
Augusta Detya Rahmanda
Ainun Alfiyah
Andini Apriliya Cahya
Bela Sophia Putri
Muhammad Abid Muridulloh
Sofynda Cahyaningrum
Aldion Dwi Sakti
Riski Wijaya Kusuma
Sindy Fitrianingsih
Yobel Putra Ardana
Faizatul Iza
Al Fauqi Nur Kharisi
Akmad Risfan Sholiqun
Elvira Rahma Trinia

Jurnal Pengabdian Kepada Masyarakat
Vol. 4 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat

Tanjungani Village,i Kemlagi,i hasi greati potentiali asi ai produceri ofi qualityi Etawai goati milk.i However,i thei lacki ofi producti identity,i suchi asi namei labels,i hindersi competitivenessi ini thei market.i thisi communityi servicei aimsi toi developi ai strategyi fori providingi namei labelsi oni Etawai goati milki productsi toi increasei thei sellingi valuei andi attractivenessi ofi thei product.i Thei methodsi usedi includei datai collectioni throughi interviewsi andi observations,i labeli designi basedi oni locali characteristics,i andi marketi testingi toi evaluatei itsi effectiveness.i Buildingi consumeri trust,i andi creatingi ai morei professionali producti image.i Ini addition,i labelsi thati includei locali identityi strengtheni thei brandingi ofi thei Tanjungani Villagei area.i thisi communityi servicei concludesi thati providingi namei labelsi isi ani effectivei strategyi toi supporti marketingi andi expandi thei reachi ofi Etawai goati milki products.