urnal Interaksi: Jurnal Ilmu Komunikasi
Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi

Instagram "Jelajah Maumere" as an Information Delivery Media for Cultural Promotion at the Tourism and Culture Office of Sikka Regency.

Oktavia, Maria (Unknown)
Mustafa, Intan (Unknown)
Sedu, Viktor Ariestyan (Unknown)
Kedoh, Lodowik N. (Unknown)

Article Info

Publish Date
25 Jan 2025

Abstract

ABSTRACTThis article discusses the role of the Instagram account "Jelajah Maumere" as an information platform for promoting culture in Sikka Regency. The account was initiated by the Sikka Regency Tourism and Culture Office as an effort to introduce local cultural richness to a broader audience (tourist information center). Using a qualitative approach, this study analyzes content, user interactions, and the impact of the promotion. The results show that "Jelajah Maumere" has successfully enhanced the visibility of local culture and serves as an effective communication tool between the government and the community.

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Journal Info
urnal Interaksi: Jurnal Ilmu Komunikasi
Website

Abbrev

interaksi

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Interaksi: Jurnal Ilmu Komunikasi, diterbitkan oleh Universitas Muhammadiyah Sumatera Utara (UMSU) bekerjasama dengan Asosiasi Pendidikan Ilmu Komunikasi Perguruan Tinggi Muhammadiyah (APIK PTM) yang terbit dua kali dalam setahun pada bulan Januari dan Juli. Terbit pertama kali pada bulan ...