Strategi Pengembangan Lembaga Keuangan Mikro UMKM dalam Peningkatan Daya Saing di Era Digital Kota Medan

Santi Bancin, Eliyas
Rianti, Irna
Tusa’diah Siregar, Nurhalimah
Nanda, Muhammad Rhenz
Hayati, Fitri

Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research
Vol. 2 No. 1b (2025): NOVEMBER 2024 - JANUARI 2025 (TAMBAHAN)

This research aims to identify development strategies for MSME Microfinance Institutions (LKM) in Medan City to increase competitiveness in the digital era. The research method used is descriptive qualitative. The research results show that microfinance institutions need to carry out several strategies, such as: digital transformation towards a digital ecosystem, development of digital financial products and services, increasing digital literacy of MSMEs, collaboration with various related parties, and adaptation to applicable regulations. By implementing these strategies, it is hoped that microfinance institutions can play a more effective role in supporting the growth and development of MSMEs in the digital era.