Jurnal Pengabdian kepada Masyarakat
Vol. 4 No. 9: Februari 2025

STRATEGI PENGUATAN BRANDING PRODUK KOPI KUDA BERKAIT MELALUI INOVASI KEMASAN DAN EDUKASI DIGITAL MARKETING BAGI UMKM DESA SEBONG PEREH

Imran Ilyas (Unknown)
Satrio Bimo Saputro (Unknown)
Indra Bastian Tahir (Unknown)
Muhammad Isa Alamsyahbana (Unknown)
David Dwi Malya Putra (Unknown)
Muhammad Nursyahdani (Unknown)
Novi Komalasari (Unknown)
Nurul, Nurul (Unknown)
Rezky Pranatha (Unknown)
Selvi Wahyuningsih (Unknown)
Silvia Yohani (Unknown)
Viena, Viena (Unknown)

Article Info

Publish Date
04 Feb 2025

Abstract

This community service program aimed to improve the competitiveness of the UMKM Kopi Kuda Berkait in Sebong Pereh Village through packaging innovation and digital marketing education for local UMKM. The innovation involved designing modern, hygienic, and functional packaging to enhance the product's appeal and strengthen its brand identity. Digital marketing education was provided to the UMKMs in Sebong Pereh Village, including the use of e-commerce platforms such as Shopee. The implementation methods included interviews, observations, documentation, participation, and socialization. As a result, the packaging innovation successfully enhanced the branding of Kopi Kuda Berkait, while the digital marketing education helped local UMKMs understand digital marketing strategies to expand their market reach

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Journal Info
Jurnal Pengabdian kepada Masyarakat
Website

Abbrev

J-ABDI

Publisher

bajang Institute

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Description

J-ABDI: Jurnal Pengabdian kepada Masyarakat, with registered number ISSN: 2797-9210 (Print), ISSN: 2798-2912 (Online) is a scientific multidisciplinary journal published by bajang Institute. It is in the national level that covers a lot of common problems or issues related to community services. ...