Economic: Journal Economic and Business
Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business

Analysis of Strategy and Teamwork on Sales Effectiveness at PT Sumber Jaya Motor Honda Medan

Rumapea, Elsa Oktavera (Unknown)
Siboro, Indah Putri (Unknown)
Yasir, Nabila Utami (Unknown)
Silitonga, Thresia Putri (Unknown)
Syahreza, Dina Sarah (Unknown)
Harmen, Hilma (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

This study analyzes the influence of marketing strategies and teamwork on sales effectiveness at PT Sumber Jaya Motor Honda Medan. The marketing strategies implemented include promotions through events, brochure distribution, and the use of social media to reach consumers. Solid teamwork between departments, such as marketing, sales, and customer service, is the key to implementing these strategies effectively. The results of the study show that although the sales contribution from promotional events is relatively small, social media and brochure distribution have a significant impact on increasing sales. Synergy between teams allows companies to maximize the potential of marketing strategies, increase brand awareness, and maintain competitiveness in the automotive market.

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Journal Info
Economic: Journal Economic and Business
Website

Abbrev

ejeb

Publisher

Lembaga Riset Mutiara Akbar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun ...