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All Journal Jurnal Nasional Holistic Science All Fields of Science Journal Liaison Academia and Sosiety Economic: Journal Economic and Business
Rumapea, Elsa Oktavera
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Digital Leadership in Improving Organizational Employee Performance Rumapea, Elsa Oktavera; Aprinawati, Aprinawati; Siboro, Indah Putri; Manurung, Karina; Khairunnisa, Khairunnisa; Silitonga, Theresia Putri; Ovianti, Widya
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.768

Abstract

Digital leadership has become a strategic element in supporting employee performance amidst the rapid development of technology and digital transformation. This study aims to analyze in depth how digital leadership affects employee performance, with a focus on technology adaptation, innovation, and renewal of organizational work culture. The research method uses a qualitative approach based on literature review, which includes analysis of journal articles, books, and relevant online publications. The results of the study indicate that effective digital leaders are not only able to utilize technology strategically, but also create a work environment that supports flexibility, collaboration, and innovation. In addition, digital leaders play an important role in strengthening employee commitment through technology-based empowerment and motivation. These findings confirm that digital leadership can improve operational efficiency, encourage creativity in problem solving, and create sustainable added value for the organization. This study is expected to provide theoretical and practical contributions in the development of digital leadership models in various sectors, especially in facing the challenges of the digital transformation era.
Analysis of Strategy and Teamwork on Sales Effectiveness at PT Sumber Jaya Motor Honda Medan Rumapea, Elsa Oktavera; Siboro, Indah Putri; Yasir, Nabila Utami; Silitonga, Thresia Putri; Syahreza, Dina Sarah; Harmen, Hilma
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.852

Abstract

This study analyzes the influence of marketing strategies and teamwork on sales effectiveness at PT Sumber Jaya Motor Honda Medan. The marketing strategies implemented include promotions through events, brochure distribution, and the use of social media to reach consumers. Solid teamwork between departments, such as marketing, sales, and customer service, is the key to implementing these strategies effectively. The results of the study show that although the sales contribution from promotional events is relatively small, social media and brochure distribution have a significant impact on increasing sales. Synergy between teams allows companies to maximize the potential of marketing strategies, increase brand awareness, and maintain competitiveness in the automotive market.
Pengaruh Work Life Balance dan Kecerdasan Emosional terhadap Kinerja Perawat RSUD Dr. Pirngadi Medan Rumapea, Elsa Oktavera; Harmen, Hilma
All Fields of Science Journal Liaison Academia and Sosiety Vol 5, No 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.1050

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Work Life Balance dan Kecerdasan Emosional terhadap Kinerja Perawat di RSUD Dr. Pirngadi Medan. Permasalahan yang diangkat adalah masih adanya keluhan pasien terhadap pelayanan perawat serta adanya ketidakseimbangan antara kehidupan kerja dan pribadi yang dialami perawat. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional. Populasi penelitian adalah seluruh perawat wanita ruang rawat inap biasa RSUD Dr. Pirngadi Medan, dengan jumlah sampel sebanyak 120 orang yang dipilih menggunakan teknik random sampling. Data dikumpulkan melalui observasi, wawancara, studi pustaka, dan kuesioner. Teknik analisis data meliputi analisis regresi linear berganda, uji validitas, reliabilitas, uji normalitas, heteroskedastisitas, multikolinearitas, serta uji t dan uji F. Hasil penelitian menunjukkan bahwa Work Life Balance berpengaruh positif dan signifikan terhadap kinerja perawat. Kecerdasan Emosional juga berpengaruh positif dan signifikan terhadap kinerja perawat. Selain itu, Work Life Balance dan Kecerdasan Emosional secara simultan berpengaruh signifikan terhadap kinerja perawat di RSUD Dr. Pirngadi Medan. Temuan ini menegaskan pentingnya manajemen keseimbangan kerja dan pengembangan kecerdasan emosional dalam meningkatkan produktivitas dan kualitas layanan keperawatan.
Co-Authors Aprinawati, Aprinawati Hilma Harmen Khairunnisa Khairunnisa Manurung, Karina Ovianti, Widya Siboro, Indah Putri Silitonga, Theresia Putri Silitonga, Thresia Putri Syahreza, Dina Sarah Yasir, Nabila Utami