Juni-Jurnal Pelita Nusa
Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa

STRATEGI PENETAPAN HARGA: DALAM PERSPEKTIF ISLAM

Fariz, Ferdinan (Unknown)
Alfiah Insani, Nurul (Unknown)
Susanti, Susi (Unknown)
Rohadatul Aisy, Zahra (Unknown)
Sundari, Asri (Unknown)



Article Info

Publish Date
12 Dec 2024

Abstract

Pricing strategy is an important step that allows companies to classify and classify the products and services produced. Prices reflect the total value that customers provide to benefit from owning or using those products and services. From an Islamic perspective, pricing is based on a balance between demand and supply, which is achieved through agreement and willingness between sellers and buyers. In addition, Islamic economic principles such as fairness, honesty, and market balance are the main cornerstones in setting prices. Effective pricing requires a deep understanding of market dynamics, consumer needs, and economic and Sharia principles. By paying attention to all these aspects, companies can determine prices that not only support the achievement of business goals but also uphold the values of justice and mutual benefit.

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Journal Info

Abbrev

jpn

Publisher

Subject

Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Ekonomi Islam, Manajemen dan Bisnis Syariah (MBS), Lembaga Keuangan Syariah (LKS), Ekonomi dan Manajemen, Akuntansi. Hukum Islam Hukum Ekonomi Syari’ah (Mu’amalah), Hukum Keluarga Islam. Kepemimpinan di bidang Pendidikan, Manajemen Sekolah, Manajemen Pendidikan Tinggi, Manajemen Pesantren, ...