<![CDATA[This study aims to explore the relationship between celebrity worship and self-concept among K-pop fan college students in Bandung by utilizing a mixed-methods approach, including case studies, quantitative surveys, and in-depth interviews. The findings reveal that the attachment of K-pop fans to their idols affects their self-perception, influencing aspects from physical appearance to personal values. Results indicate that while celebrity worship exists at a moderate level, the impact of idols on young adult students fosters positive motivation and self-confidence, without leading to obsessive behavior. This research highlights that admiration for popular culture can contribute to identity formation and enhance self-concept.]]>
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