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All Journal OPTIMA: Journal of Guidance and Counseling
Rachmawati Rachmawati
Universitas Pendidikan Indonesia
Education

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THE RELATIONSHIP BETWEEN CELEBRITY WORSHIP AND THE SELF-CONCEPT OF K-POP FAN COLLEGE STUDENTS IN BANDUNG Rachmawati Rachmawati; Rina Nurhudi Ramdhani
OPTIMA: Journal Of Guidance and Counseling Vol 4, No 2 (2024): Vol. 4 No. 2 (2024)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study aims to explore the relationship between celebrity worship and self-concept among K-pop fan college students in Bandung by utilizing a mixed-methods approach, including case studies, quantitative surveys, and in-depth interviews. The findings reveal that the attachment of K-pop fans to their idols affects their self-perception, influencing aspects from physical appearance to personal values. Results indicate that while celebrity worship exists at a moderate level, the impact of idols on young adult students fosters positive motivation and self-confidence, without leading to obsessive behavior. This research highlights that admiration for popular culture can contribute to identity formation and enhance self-concept.
Co-Authors Rina Nurhudi Ramdhani, Rina Nurhudi