Enhancement of packaging quality and digital marketing management for SuleMu soy milk

Triastuti Rahayu (Universitas Muhammadiyah Surakarta, Surakarta, Indonesia)
Guntur Nurcahyanto (Universitas Muhammadiyah Surakarta, Surakarta, Indonesia)
Ima Aryani (Universitas Muhammadiyah Surakarta, Surakarta, Indonesia)
Muhammad Halim Maimun (Universitas Muhammadiyah Surakarta, Surakarta, Indonesia)
Arum Dyah Ripdianti (SMP 7 Muhammadiyah Colomadu, Karanganyar, Indonesia)

Community Empowerment
Vol 9 No 9 (2024)

SuleMu is a soy milk product produced by KL LazisMu SMP Muhammadiyah 7 (SMP MUTU) Colomadu, Karanganyar Regency, Central Java Province. Although SuleMu packaging has a label, it lacks nutritional information. Additionally, its marketing strategy is still traditional. Therefore, this community service aims to add nutritional information to SuleMu packaging and create a digital marketing platform. The implementation of this program began with coordination, nutritional analysis, packaging label redesign, digital marketing training, the creation of a SuleMu digital marketing platform, and evaluation. The results of the nutritional analysis of SuleMU per 100g were: protein (3.4g), fat (3.3g), sugar (5.1g), crude fiber (2.6g), and calcium (40mg). This data has been added to the new SuleMu label. For digital marketing training, the average pre-test scores for WhatsApp Business and Instagram materials were 72.57 and 73.14, respectively, while the average post-test scores were 87.43 and 81.43. SuleMu also now has digital marketing accounts on Instagram and WhatsApp Business.