Tujuan penelitian ini adalah untuk menganalisis pengaruh Efisiensi Operasional, Pengalaman Pelanggan, dan Harga Bahan Bakar terhadap Kinerja Maskapai Penerbangan di Indonesia. Penelitian ini menggunakan pendekatan kualitatif studi literatur, selanjutnya dilakukan identifikasi hubungan antar variabel. Hasil pembahasan menunjukkan bahwa Efisiensi Operasional, Pengalaman Pelanggan, dan Harga Bahan Bakar masing-masing berpengaruh signifikan terhadap Kinerja Maskapai. Meskipun demikian, terdapat beberapa variabel lain seperti Pengelolaan Sumber Daya Manusia, Inovasi Teknologi, dan Kebijakan Regulasi yang turut mempengaruhi kinerja maskapai. Penelitian ini sejalan dengan temuan-temuan sebelumnya dan mengonfirmasi pentingnya peningkatan efisiensi operasional serta pengalaman pelanggan dalam memajukan kinerja industri penerbangan. Kesimpulannya, penelitian ini menyarankan agar manajer maskapai fokus pada faktor-faktor yang dapat meningkatkan efisiensi dan kualitas pelayanan, serta mempertimbangkan variabel lain yang belum dieksplorasi secara mendalam dalam studi ini. The purpose of this study is to analyze the effect of Operational Efficiency, Customer Experience, and Fuel Prices on Airline Performance in Indonesia. This study uses a qualitative literature study approach, then the identification of the relationship between variables is carried out. The results of the discussion show that Operational Efficiency, Customer Experience, and Fuel Prices each have a significant effect on Airline Performance. However, there are several other variables such as Human Resource Management, Technological Innovation, and Regulatory Policy that also affect airline performance. This study is in line with previous findings and confirms the importance of improving operational efficiency and customer experience in advancing the performance of the aviation industry. In conclusion, this study suggests that airline managers focus on factors that can improve efficiency and service quality, and consider other variables that have not been explored in depth in this study.
                        
                        
                        
                        
                            
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